Referencing the EQT from the 90s, adidas Originals brought back the design in January this year with innovative material and technology. As part of celebrating the re-birth of the EQT, an open invite went out to South Africans born in the ’90s to be photographed at different locations in Johannesburg.
The open casting started off at ShelfLife in Rosebank on Friday 24 March. With Sam Turpin taking charge of the decks, people came through in their adidas gear to check out the updated EQT and do their part to represent ’90s babies. With a truck converted into a mobile photography studio, young photographer and digital artist Aart Verrips took portraits of South Africans born in the ’90s. The mobile studio headed off to AREA3 in Braamfontein on the Saturday, and ended on Sunday at Thesis in Soweto.
The portraits will form part of a series of short films. More than that, they document a generation that lives by the words, “Everything that is essential. Nothing that is not”.