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Photography by Jamal Nxedlana

adidas Originals x Pharrell Williams – the next phase of the Hu series

F/W 2017 sees the latest addition to the Hu series created in collaboration between Pharrell Williams and adidas Originals. Their Statement and Inline collections allow wearers to travel in space and time due to design inspiration being taken from the 80s and 90s, as well as the utilitarian influence from LA’s hiking culture.

A connection to previous designs in the Hu series provides a familiar thread that ensures the Pharrell Williams touch. The emphasis on retro outdoor aesthetics with playful accents, combined with weather-ready protection makes this collection one for the sportswear fanatics, sporty teens and future health goths looking to add some colour to their wardrobe.

This latest offering features head to toe items in yellows, greens, pinks and purples, giving wearers a portal to late 80s and early 90s energies. Subtle graphics and striking contrasts breathe life into the collection and provide a head turning, cohesive identity.

Simple cuts make the apparel crucial for the foundation of a streetwear look. Basics such as a t-shirt, hiking leggings and a tank top are complemented by outwear garments including a hooded sweat, gilet and 3L jacket.

The footwear may present a delightful experience of dejavu for Hu series fans. The adidas Originals and Pharell Williams popular Hu NMD silhouette returns, this time reincarnated as a hiker’s fantasy – the Hu NMD TR. The original Primeknit construction and came stabilizer make an appearance atop an NMD BOOST tooling for comfort and support. The original outside is replaced with a sawtooth tooling, providing extra grip.

Get the new Hu collection from 11 November.

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