Editorial by Thandi Gula-Ndebele | Creative direction: Thandi Gula-Ndebele and Yonela Makoba | Photography: Thandi Gula-Ndebele | Lighting: John Second | Styling: Yonela Makoba | MUA: Haneem Christian | Models: Conway October & Shaquille De Villiers
Editorial by Thandi Gula-Ndebele | Creative direction: Thandi Gula-Ndebele and Yonela Makoba | Photography: Thandi Gula-Ndebele | Lighting: John Second | Styling: Yonela Makoba | MUA: Haneem Christian | Models: Conway October & Shaquille De Villiers

AREA3 CPT ’17 // A co-creation space underpinned by design

Photographer Imraan Christian and stylist Gabrielle Kannemeyer have been working with Andpeople and adidas to put together a co-creation studio at AREA3 in Cape Town. They have been appointed the Creative Directors, which involves them being in charge of the fluid structure that makes up the programme. They have put together talks and workshops.

The idea behind the programme is to allow young creators in Cape Town the opportunity to be introduced to a studio space and work collaboratively under the guidance of Gabrielle and Imraan. With adidas as the supporter for the project, creators were provided with three apparel and footwear drops from June to August – June being Campus, July the NMD and August will be the EQT.

Photographer: Haneem Christian & Waseem Noordien | MUA: Nubia Silver | Models: Aidan Groenewald, Justin February, Thandi Gula & Haneem Christian

Imraan explained that the plan is for the studio to produce 4 shoots per week featuring the products allocated each month. Creatives have been encouraged to push boundaries with regards to styling, concept and execution. “We are pushing them to think unconventionally about the cube,” Imraan explained.

“We thought a work studio would be a great place to share teach and learn – it’s an extremely intimidating place to be if you’re not used to being there (all the lights and complicated machines and people watching, etc.). We want to dismantle the fear and teach them that anywhere you create in is a home,” Imraan explained.

Photographer: Reagan Paulsen | Stylist: Reagan Paulsen | Model: Nangamo Fonk

Imraan and Gabrielle have been working with the creatives in the space helping them from the initial phases of conceptualization to execution and post production. “You’ll find us in the space helping creators build and execute their projects every Friday, Saturday and Sunday alongside Ra-ees Saiet, our space manager who runs the space by managing the foot traffic, assisting in bookings for creatives to shoot their projects, John Second our studio manager who teaches the creators how to operate and set up the equipment as well as Keenan Oliver our studio’s general co-coordinator and producer.”

With this sharing of knowledge and resources, Imraan hopes that it will aid these creators in getting a foot in the door and encouraging a sense of community amongst them.

The creators part of this programme are Dune Tilley, Reagan Paulsen, Hope Motlepa, Haneem Christian, Aidan Groenewald, Jaimi Robin, Ciara Madella, Conway October, Alexandra Truter, Joshua Pascoe, Sara Lagardien, and Thandi Gula-Ndebele.

Photographer: Lara Fisher | Lighting: John Second | Stylist: Conway October | Models: Mathew Bell, Shakadelics & Conway October.
Photographer: Alexandra Truter | Lighting: John Second | Stylist: Antonio Druchen | Make up: Gareth Coleman | Models: Britani Khan & Damian Fredricks
Photography: Sara Lagardien and Haneem Christian | Styling: Sara Lagardien | Styling Assistant: Justin February | Models: Saaimah Badroodien, Saadiq Soeker, Sara Lagardien and La’eeqa Mosam | Makeup Artist: Haneem Christian | Lighting: John Alex Second
Editorial by Jaimi Robin | Photographer: Jaimi Robin | Lighting: John Second | Stytlist: Jaimi Robin | MUA: Haneem Christian & Jaimi Robin | Models: Kayleigh, Haneem Christian & Saaimah

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