The striking fusion of audacious and minimal design aesthetic has been brilliantly executed again by designer, Bubu Ogisi in her latest IAMISIGO SS17 collection, IDENTITY. Delightfully voluminous yet playfully hugging the feminine frame, the construction of the shades of red, white and navy blue pieces are bound to Ogisi’s cultural heritage.
The Identity collection is inspired by the Itsekiri people of Warri, a people who pride themselves of their food, dress and dance. The Itsekiri people’s famous tribal dance, Omoko, is the pulse of this collection.
An Omoko dancer confidently enchants the crowd with a grand layered arrangement of scarves and bells tied around the waist while performing a unique waist wriggling technique.
Reminiscent of an Omoko dancer’s ensemble, the pieces of this collection are beautifully layered with ruffles, bell shaped sleeves and the tasteful tying together of material to create various silhouettes.
You can now freely indulge in the exuberant lookbook and fashion film for the IDENTITY collection. Moreover, the independent brand, IAMISIGO, which is primarily based in Lagos, has pieces available in its Johannesburg, Lusaka, Accra, Addis Ababa and Paris retail stores.
Photography Joe Penney
Production and Styling Compozition Studios
Art Direction BOFC
Model Ifeoma Nwobu