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Photography by Carl David Jones

Orphan Street Clothing Shop – an innovative space defying mainstream retail experiences

Cape Town’s fashion narrative has expanded to encompass a new phase within the increasingly world class city with the opening of Orphan Street Clothing Shop, on Orphan Street. The store launched on the 2 November attracting lovers of street style and modern-day chic alike. The idea for this new dynamic space came about from husband and wife duo, Matt and Molly Kieser. O.S.C.S houses the Maylee and Sol-Sol brands, designed by the pair individually.

Progression within the Cape Town fashion landscape has accelerated resulting in a more interwoven aesthetic with a distinct approach to design, textiles and imagined buyers. Features on multiple platforms such as Bubblegum Club, Hyperbeast, and Highsnobiety acts as forms of a testament to the accolades that Sol-Sol has received over the years. Explaining why South-African fashion-centrics and other street style fanatics over the globe regard the label not only as trusted but as one of our nation’s greatest.

Maylee might not be as widely celebrated as Sol-Sol regardless, but Molly’s designs show an intricate understanding of the need for minimal, quality clothing for women. The small scale of her brand is an indication of personal choice and adds a certain flair to every collection that is produced. Before the launch of O.S.C.S, Sol-Sol and Maylee have operated from the well-known Corner Store shop in Cape Town. A space of their own is not only a suitable step for both brands but also a welcomed decision that can be surmised by simply looking at the turn out at their launch.

The interior design elements of the new O.S.C.S store makes use of light colours, a few darker areas and earthy elements such as some small sections of marble which was tastefully implemented. All and all a minimal, uncluttered, pristine space prescribing to modern retail design aesthetics. The smaller store set up is removed from fast paced fashion retail that can sometimes be overwhelming. Not being a fan of crowds or packed spaces and an avid admirer of these two labels, I’ll be sure to pop by the shop when I’m in town for what I imagine to be an almost tranquil shopping experience.

The launch was paired with the release of their Spring/Summer ’18 collections showcasing one-offs, a few collaborative pieces as well as superbly constructed items. The launch factored for all elements that make launches great, progressively different styles for Spring/Summer ’18, Jameson Whiskey kept everyone’s pallets quenched, and DJ’s Luca Williams and Jon Laura took charge of creating steady energy for the event with their beats.

In O.S.C.S the Kiesers have created a space seamlessly toning their ambitions for these two, praise worthy South African labels. Creating a new frontier that compliments the already fashion swarmed district. I look forward to seeing the growth of this new space on Orphan street and what the future of Maylee and Sol-Sol have in store for its devout wearers.

 

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