adidas Originals by Pharrell Williams launches its limited new colorway – BYW LVL X featuring an exclusive in-store appearance by Pharrell - Images courtesy of - adidas ZA
Images courtesy of adidas ZA

adidas Originals by Pharrell Williams launches its limited new colorway – BYW LVL X featuring an exclusive in-store appearance by Pharrell

‘GRATITUDE’; ‘EMPATHY’, sewn onto the vamp of each shoe respectively in black, bold lettering. Sport, a way of changing lives – Pharrell Williams‘ ongoing exploration lends his design sensibilities to the adidas Originals Basketball silhouette.

Pushed forward by the innovation and technology of the BYW, the X assumes the unique makeup and DNA strands from the PW BYW beta-blending BOOST technology yet features new construction, allowing for added comfort to lifestyle basketball. With the BYW PW LVL X the knitted upper showcases an update of construction making use of breathable and soft knit materials. With its black base, the silhouette is available in a large variety of colour contrasts.

“The best things in life take time and are rarely perfect first time round. There is something beautiful about that process, from the intangible to the tangible. I continue my basketball journey with adidas. The next step. The X phase.”

This past weekend the adidas Originals by Pharrell Williams BYW LVL X released on the 1 December at adidas Originals Sandton City with an exclusive appearance by Pharrell in-store. Energized crowds made for an unforgettable occasion. The happening was held together by an exclusive Q&A session hosted by Maps Maponyane. Scroll through the images to get a sense of what went down.

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