adidas Originals launches Deerupt // A new perspective on grid design - Bubblegum Club

adidas Originals launches Deerupt // A new perspective on grid design

adidas Originals have brought out a new lifestyle option – the Deerupt. This completely new silhouette takes archival referencing to a higher level, resulting in a fresh take on grid design.

The Deerupt holds the grid as a central design feature, initially brought to the public eye with 80s running styles such as the New Yorker runner and Marathon Training shoe. Taking inspiration from urban planning, architecture and natural phenomena, the Deerupt sees the grid design covering the entire shoe. The collapsible runner-inspired design features an ultra-lightweight construction with knit uppers covered in stretchable netting. It’s the perfect offering for adi fans seeking a look to the future and minimalist structure that is still undeniably adidas.

The Deerupt silhouette drops worldwide on 22 March 2018.

Deerupt – Disruptively Simple

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