Nasty C releases documentary style video for his new single Hell Naw - Bubblegum Club

Nasty C releases documentary style video for his new single Hell Naw

South African Hip Hop Awards Freshmen of the Year, Nasty C just dropped the video for his latest single Hell Naw. The young rapper is credited for both co-directing and co-editing the video which follows Nasty on a day spent at a high school where he negotiates Selfi- Op’s and stages a live performance for the mesmerised students. Shot entirely in black and white, the video, which has an unpretentious behind-the-scenes quality embraces the documentary style in which it is filmed. At just 19 years old it wasn’t that long ago that Nasty C was in high school himself and barring his white NY Yankees New Era cap and premium Puma x Bape tee, he doesn’t look out of place in the setting. The school scenes are juxtaposed with two shots, one is a fireworks display foregrounded by a close-up of Nasty’s face and the other is a dimly lit scene in which Nasty lurks like a shadow waiting to pounce. The singles artwork, which depicts a digitally illustrated Nasty C with a crown on his head gives the feeling that the young rapper senses an opportunity that the emergence of the new wave of South African Hip Hop led by Nasty C and some of his contemporaries like Emtee and B3nchMarQ has loosened the grip and that the throne which has for a while now been monopolised by AKA and Cassper Nyovest may potentially be up for the taking.

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