Bubblegum Club is a cultural organisation that was established in Johannesburg in 2015 and has been based in Geneva since 2025. Our purpose is to support emerging practitioners and the ideas they champion. We do this primality through our digital publication but also through other activities that include curation, events and exhibitions.
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We have a multi-faceted approach working across platforms and mediums driven by the belief that community and collaboration is vital to creating a vibrant cultural sector. Our aim is to be a catalyst for creativity by working with a diverse range of practitioners from across regions, countries and continents.
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Bubblegum Club recently transitioned from a for-profit company to operating as part of the Bubblegum Foundation. This shift reflects our deep commitment to supporting cultural production in a way that prioritises artistic integrity, community, and long- impact over commercial imperatives.