Man cut the track, why bring it back? Cause in the midst of injustice all stars turn the world into their canvas, paint the wind just for practice and give colour to madness. With ambitions loud and dreams in the clouds they jump out of your screen and into every scene. This is our team,…
I see the future as being extremely diverse, open-minded and optimistic. I can clearly see how independent brands are more supportive of one another. We all share information behind the scenes, we collaborate and we try to empower each other by any means. Together we will create a sustainable ecosystem and industry, where we help…
I was startled by the profoundly moving array of Louise Westerhout’s form in these images. The photographs, captured by Lauren Brits, strikes a balance of mood that is both editorial, yet, intimate and incites a longing for queering as a verb—queering as a practice and ritual of showing up in all the multi-dimensional complexity of…
The streetwear designer and founder of Crayons, Ra-ees Saiet, has always embraced playfulness and creative freedom as a core stimulant for his capsule collections and collaborative projects. WANTS is the latest colour added to his imaginative box, seizing the opportunity for reflection, regrouping and redirecting presented under lockdown. A celebration of individuality meets up-cycling in…
Though the world bans plastic in every-day life, it’s still a dominant force on the runway of haute couture and the shelves of stores. Suddenly, wearing plastic became a trend, where fashion makers introduce more and more plastic- containing materials into the world under the label “recycled”. However, the nature of trends is a fast-paced,…
With an ability to unite global communities across borders, Daily Paper is more than just a clothing brand, “through creativity, fashion and education, we aim to inspire young adults and set an example of giving back”. The Amsterdam-based brand has attracted a network of multidisciplinary creatives and has cultivated a community of individuals who celebrate their…
Sometimes, shifting the shape of your reality simply takes stepping into a new pair of shoes and perspective. Experience a paradigm shift in athletic technology with PUMA’s RS-2K Internet Exploring sneaker, which brings us in-touch footwear that delves into today’s digital narratives in physical form. Reminiscent in name of ‘The Year 2000 problem’—also known as…
The challenge of fashion consists in an invitation to understand the realm of the aesthetic as a complex domain of mutually intertwined everyday practices, rather than as a domain made up of clearly defined and indeed idealised cultural contents. Namely, as a domain that — in order to be properly understood — requires a careful…
Matte Brand; the labour of love and brain child of Briana Shaneè Wilson, is an e-commerce fashion retailer “renowned for their bold editorials on social media and even more daring designs”. Born and raised in the South, Wilson who has a background in design and marketing left Texas in 2014 for New York City, concrete…
Pronounced Goo-vay-E-ah, the affluent streetwear brand adopts high fashion modes into its streetwear-infected Autumn/Winter ’20 collection titled Umber9. The creative director, Simon Zikala, of Alexandra Gouveia studied industrial engineering and had planned to obtain a degree in the field but later opted to pursue a different path, however, in the same discipline of product design….
The art of styling garments to tell a visual story forms a vital arm of many creatively directed pursuits, the combination of cut, drapery and fabric communicating the characters of said pursuit – and inviting the audience to participate in an otherworld. A world where aesthetic possibility crowns the experience. Matthew Josephs started his career…
The brand, CUFFEDBOYZCLUB Studios is the brainchild of the Tokwe brothers Luvolwethu and Abulele which was founded back in 2018. The streetwear brand has returned for yet another season and seeks to further cement itself into consumers’ hearts with the brand’s easygoing Essential Men’s Underwear Collection. First sighted back in 2018, the brand introduced itself…
