The global south is on the rise in ways that the contemporary world best be prepared for. Within the context of fashion and sartorial imaginings; South Africa is exemplary in its translation of originality from ideas to visual executions. At Bubblegum Club, we have the immense privilege of staying firmly in tune with the innovations…
Thebe Magugu knows no bounds when it comes to instilling personable compassion in every move that he makes; especially with regards to building a formidable fashion house. Although having won the LVMH Prize Award in 2019 with overwhelming global recognition and admiration, it is Thebe’’s home in South Africa that remains the deep thread that…
Youth culture dominates when it emerges from the cracks of collective dissent, it also tends to be forged from the blood, sweat and tears required to interrogate societal pressures; especially during those ages when ones view of reality is largely still under construction. The local fervour with which BROKE has amassed a following — is…
The Mirage sneaker—which has been part of the PUMA family for close to half a century—was first introduced as a lightweight track and field shoe and then subsequently reissued as a jogging shoe in the 1990s. Launching today is their reimagined Mirage Mox; the latest addition to PUMA’s growing selection fo Futro styles — a mashup of retro sneaker…
The debut collection, “BTWN HVN & ERTH”, is a reminder of our celestial beings, our origin, our source, and our purpose of all creation. The collection takes you through a journey of the stages of enlightenment or the stages to reach your ultimate goal, an open interpretation of the growth of the Self. Nabeela September…
As a creative director and business-womxn, Bee Diamondhead pursues her vision with relentless courage and commitment; carving out a career in fashion that has set standards in the fashion industry of South Africa and beyond. I realised after our candid conversation on the meaning of this work — Dismantled Conglomerate — that this piece could…
“Through co-creation and collaboration, we are co-evolving new growth and sustainable opportunity through the curation of unique local partnerships with universal appeal”. Brainchild of retail entrepreneurs Paul Simon of Young Designers Emporium and Arie Fabian of the Fabiani brand; EGG — a reimagined and unique retail experience that collaborates, co-creates and co-evolves — is set…
Fashion is considered the outcome of artistic expression, yet, it is a decidedly technical discipline consistently employing the use of spatial and geometric awareness and execution. In order to attain the exceptional precision required to deliver a worthy collection; a designer’s craft lies not only in the pursuit of sartorial perfection, but also in the…
Street art has always been an act of rebellious self expression, however, as time has progressed society has begun to embrace it as a creative celebration and as an artistic medium for social progress. With this, Converse has launched a campaign in cities across the world—including South Africa—painting sustainable murals and bringing new meaning to…
Questioning the lifecycle of the products that we design and consume is paramount to the quest of creating a sustainable and equitable future, furthermore, this questioning is crucial to understanding the expanding interest and actions occurring within the thrifting and vintage spaces throughout the fashion industry. Increasing discernment around promoting the longevity of a garment…
“Anybody can put clothes together — I want to style with a vision”. Ib Kamara, from an interview with Business of Fashion The art of styling is often the unsung hero of editorial work — it certainly isn’t merely putting clothes together, but rather, it is about working with garments to illustrate a narrative springing…
Lukhanyo Mdingi balances their design approach through continually striking a distilled balance between the ethereal and rational – the poetic and functional – and RELIC, the collection, is no exception. The most utilised methodology for designers is to chose an era for reference from which to draw inspiration, whether it be texture and fabric, silhouettes…
