fashion

Marcia Elizabeth / fashion / 2 weeks ago

adidas Originals by Pharrell Williams launches its limited new colorway – BYW LVL X featuring an exclusive in-store appearance by Pharrell

untitled-9517

‘GRATITUDE’; ‘EMPATHY’, sewn onto the vamp of each shoe respectively in black, bold lettering. Sport, a way of changing lives - Pharrell Wil...

Read More
Marcia Elizabeth / fashion / 1 month ago

adidas Originals by Alexander Wang: Season 4 now in SA

DAAB3B5E-316D-4BB9-9452-CA4D5BA8F21E

What could possibly be more ideal than adidas Originals interpreted by Alexander Wang? Not much TBH… A fusion of two brands who carry the tr...

Read More
Marcia Elizabeth / fashion / 1 month ago

‘Da Da Da’: Immortal Plastic: a tale of three cyborg dolls

8-1 OPTION

Desire unchained. Drawn to one another. Heads of dolls collapse in intimacy. Teases of flesh part organic. Short, cropped fringes masquerade...

Read More
Christa Dee / fashion / 1 month ago

“My aura has been duplicated!” – A look at fashion brand SASH’s Daily SASH project and debates around ownership

Sash Re Edits (39 of 45)

* Disclaimer: In publishing this article Bubblegum Club is in no way supporting the appropriation of the intellectual property of others whi...

Read More
Lebogang Ramfate / fashion / 1 month ago

Beautiful Boys – More than just clothing

D8C16906-266C-4ADD-983F-41278F94EAF6-680x1020

The recent rise of streetwear brands in the Johannesburg CBD fashion and art scene presents diversity and caters to a wide scope of streetwe...

Read More
Marcia Elizabeth / fashion / 2 months ago

Jade Pearl creates sustainable vegan fashion

_MG_6484

Growing up outside of London, the cynosure of transdisciplinary creative Jade Pearl’s practice was engrained in her being from a young age. ...

Read More
Themba Kriger / fashion / 3 months ago

Hakim Ngcongwane’s Distressed Project finds solutions for Black Creatives

Look 6 [2] Paper Sample 2

“I don’t really consider myself a fashion designer” explains Hakim Ngcongwane, the creative force behind the Pretoria-based CRITIC STUDIOS. ...

Read More
Darnelle Thompson / fashion / 3 months ago

Sunday’s Cool Dropouts – Piece of Land

IMG_4200-1

The marriage between slogans and t-shirts definitely goes down as the greatest of all time- yes, G.O.A.T. A t-shirt can be seen as assertion...

Read More
Marcia Elizabeth / fashion / 4 months ago

Kick it Behind the Bleachers with Superdry’s Varsity Collection

Superdry 2

“Earn your letters and kick it behind the bleachers with bold badging and icons that starkly contrast against smoky blues, greys and blacks....

Read More
Marcia Elizabeth / fashion / 4 months ago

Cross Continental Collaboration – A Spontaneous Fashion Lens

IMG_1853

Natural beauty accentuated with minimal makeup and loose-fitting silhouettes. Nostalgia evoked through analogue photography. Traditional fra...

Read More
Christa Dee / fashion / 5 months ago

Sleepwear and intimates brand Koeksuster’s new fashion film

IMG_6780

Soft shades of pinks and blues, coupled with smiles, twirls and giggles. "I think it is important to always protect your sisters," says a vo...

Read More
Christa Dee / fashion / 7 months ago

Converse One Star // For those who live by their own rules

Converse One Star-10

Converse fans are well aware that the Chuck Taylor All Star is the brand's iconic silhouette. However, for those who appreciate the anti-her...

Read More

Sign up for Bubblegum Club reports, news & exclusive invites to our events.