Fashion - on Bubblegum Club

Sisterhood and sustainable living | cnscs_

Pronounced ‘conscious’ — cnscs_ is a passion project and platform initiated by Masego Morgan and Stella Hartentyo in Cape Town, South Africa. Having started out as internet friends in 2019, through a mutual love of fashion, thrifting and sustainability — Masego and Stella, I believe, have become pioneers in the fashion space for inclusivity; creating…

madamfo’s sartorial offering | Ghanaian fashion

“madamfo (Mah-dahm-fo) means ‘my friend’ in Twi, an Akan dialect spoken in Ghana, West Africa. At madamfo, the hope is that this brand will become your go-to friend, with the right amount of sass and simplicity to cater for all occasions.” madamfo Creative director Elle Darko has defied all urges to “play it safe” during…

OUR LEGACY Workshop | disrupting retail

OUR LEGACY is an independent fashion brand based in Stockholm, Sweden founded in 2005 by Jockum Hallin, Cristopher Nying and Richardos Klarén. Known for applying custom developed fabrics on signature shapes, OUR LEGACY has amassed a devoted following over the years establishing the role of a cult brand. The collections include men’s and women’s ready-to-wear…

Circularity in Fashion | a conversation with Professor Michelle Gabriel from GCNYC

Understanding the intrinsically flawed systemic functions of production in the fashion industry is crucial to changing our relationship to consumption. While sustainability has become somewhat chic to wax lyrical about, especially in the realm of marketing, I wanted to develop a deeper understanding of the necessity for implementing production strategies outside of the linear model…

OFF DUTY | Cape Town based apparel brand

“We met when we were flight attendants working for the same airline, there was a lot we wanted to change but couldn’t, that’s when we decided to put our interests together and create something we both enjoy and have freedom to change what we didn’t like.”  Immanuel Tappie Makuse, OFF DUTY Apparel co-founder Ever since…

Tshepiso jewellery // bringing pieces of Italy home

Jewellery is an incredibly intimate thing; aesthetic declarations and clues in wrought metal that say something about the wearers sensibilities. I remember watching one of my favourite films, The Eternal Sunshine of the Spotless Mind for the first time, and one of the things that stuck with me most after that particular watching, as there…

Lemkus x The Fourth activation | Keith Haring & Converse

Throughout time, Converse’s iconic All Star sneakers have shown up in moments of rebellion and progress, change and creativity. Without the creativity, grit, and optimism of the past — All Stars wouldn’t have the inspiration, stories and tools to break the barriers of tomorrow. And no other embodies this mindset more than the prolific and…