Christa Dee / fashion

FiveHead Studio – new generation content creation

In 2016 during her first year at LISOF, Reneilwe Masekoameng had a vision for a space that would allow creative collaboration between hersel...

Gemma Hart / fashion

Viviers’ Unfold AW19 // A tender weaving between paradoxes

The Shokunin spirit of Japan will always be a part of me. It means craftsmanship; however, it is much more than that. One of the essential t...

Marcia Elizabeth / fashion

Stylist, Art Director and all round creative Devi James is building a space for queer/alternative/non-binary progress

Based in Los Angeles multidisciplinary creative Devi James loses themselves in the world of fashion. “I started shooting my cousin when I wa...

Marcia Elizabeth / fashion

“Love the Progress” by Converse is here to remind you of your personal female power

Recognized as a brand for self-actualization across cultures the world over Converse has seen many interpretations of its iconic sneakers. T...

Casey Delport / fashion

Autodidacts & Associates want you to stop and think about your streetwear

Fashion is fickle. In a contemporary context, the industry has been boiled down to consumerism on an unprecedented scale with every new tren...

Casey Delport / fashion

Fragility, Strength and Acceptance are at the core of Karim Adduchi’s couture collections

Moroccan born couture mastermind Karim Adduchi has achieved a lot, having been featured on the Forbes 30 under 30 list in both Europe and th...

Marcia Elizabeth / fashion

AFTER WORK STUDIO – The Basel based fashion label transforming “sporty” into feminine elegance

The Basel, Switzerland based fashion design label AFTER WORK STUDIO has the transformation of sport silhouettes and their perception in mind...

Christa Dee / fashion

21 Years – Making Histories with South African Fashion Week

"Fashion is defined as the art of the perfect moment, the now at the threshold of an immediate future" This quote is taken from the back ...

Marcia Elizabeth / fashion

adidas Originals by Pharrell Williams launches its limited new colorway – BYW LVL X featuring an exclusive in-store appearance by Pharrell

‘GRATITUDE’; ‘EMPATHY’, sewn onto the vamp of each shoe respectively in black, bold lettering. Sport, a way of changing lives - Pharrell Wil...

Marcia Elizabeth / fashion

adidas Originals by Alexander Wang: Season 4 now in SA

What could possibly be more ideal than adidas Originals interpreted by Alexander Wang? Not much TBH… A fusion of two brands who carry the tr...

Marcia Elizabeth / fashion

‘Da Da Da’: Immortal Plastic: a tale of three cyborg dolls

Desire unchained. Drawn to one another. Heads of dolls collapse in intimacy. Teases of flesh part organic. Short, cropped fringes masquerade...

Christa Dee / fashion

“My aura has been duplicated!” – A look at fashion brand SASH’s Daily SASH project and debates around ownership

* Disclaimer: In publishing this article Bubblegum Club is in no way supporting the appropriation of the intellectual property of others whi...