fashion - Bubblegum Club

Is the loafer the shoe of the year?

In a country characterised by nuance, detail is everything in the South African contemporary fashion lexicon. As an important element of our greater culture, from head to toe, no item of clothing is without its significance and in 2022, the shoe that seems to have trail blazed its way ahead of the others, is the…

The makings of TJWHO

TJWHO is a menswear fashion luxury brand based in Lagos, Nigeria. It was created in 2018 and is known for infusing cross cultural references with a modern twist. Head designer, Taju Ibrahim always keeps an African perspective in mind when constructing garments. His work and designs have been seen on musicians like Burna Boy, Ladipoe…

‘Identities Rebuilt’ — a Daily Paper FW22 collection

BUBBLEGUM X partner, Daily Paper, has released their season lookbook, Identities Rebuilt, coinciding with the Amsterdam based organisation’s 10-year anniversary. BUBBLEGUM X is an initiative by Bubblegum Club and The Bubblegum Foundation aimed at advancing Africa’s ever-growing cultural influence in global creative scenes. The initiative is a means of leveraging and transforming this expanding cultural and…

Zaid Osman: leading the pack in South African streetwear

Zaid Osman has become one of the front men in growing and expanding South Africa’s streetwear culture. The Capetonian entrepreneur is the co-founder of Sneaker Exchange – the largest sneaker expo in Africa. The venture was inspired by his upbringing in the United States where he was immersed in the sneaker and streetwear culture. The…

VIVIERS MOTHERBOARD AW/22: a mode of technological wear

Clothing brand — VIVIERS — based in Johannesburg with an ethos of conceptualised pieces and radical fashion handlings, has launched its new MOTHERBOARD 2022 collection. A collection that proposes matrimony between technology and apparel, in an effort to (re)conceptualise going back to the source, returning to the core of our being. VIVIERS prides itself on…