fashion - Bubblegum Club - Page 2

Levi’s 501® 

Part of the charm of a generational brand is its singular ability to strike the careful balance between a sense of nostalgia and an equal dedication to maintaining superior quality and reliability. This precise balance — of two seemingly different approaches to creating and living — comes together in a perfect marriage to form Levi’s®…

Men in Skirts: More Conservative Than You’d Think

The Hemline Index Theory is a theory which exists in fashion, theorising that the length of skirts and dresses is in direct correlation with the economy. Simply put, the theory is that the prevalence of short skirts and dresses in the spotlight has historically been an indicator of prosperous times in the economy. Conversely, longer…

Niuku: The Fabric of Culture

Bright, colourful and aesthetically clean are some of the adjectives that can be used to describe the Niuku clothing brand. The Mauritanian unisex clothing label was founded in 2013 by Kadiata Diallo. Constructed in pride, her brand is experimental—its streetwear meets print and Japan meets Africa underscored by androgynous style. While all these elements seem…

Vans’ Latest Campaign is “Off The Wall” 

Few shoe brands can claim to be at the forefront of fashion culture like Vans. You can raid any closet at random and expect to see a pair of Vans because of their versatility. The shoes are effortless across all seasons and can be easily styled with any outfit. However, more than just a pair…

It’s Dry, But You Can’t Drink It

Recently scientists sounded the alarm on Earth’s rising temperatures. With global temperatures expected to rise by 1.5 degrees Celsius, the world is on track to breach a critical warming threshold in the next five years. Global temperatures have soared in recent years, as the planet continues to burn fossil fuels such as coal, oil, and…

Craftmanship and Modernity at the Heart of Katush

Kenya has a lot to offer to the African fashion landscape. The emergence of gifted designers who have rooted their brands in sustainability while not compromising on quality and style has put the country at the forefront. Katush is one of the brands leading the way in ushering in a new era in Kenya’s textile industry….

Ohiri Studio: Expressing Ancestral Traditions Through Jewellery

Before Europeans hopped on boats, Côte d’Ivoire was a centre of trade. The commercial centre attracted different ethnic groups from all over the Saharan belt. The Akan people from Ghana migrated to Côte d’Ivoire and settled to form the Baoule Kingdom. They became known for their intricate and refined art. They adorned themselves with gold,…

SAFW SS23 Recap: Highlights and Lowlights

In the North, September is a huge moment in the fashion calendar. It acts as a kind of fashion new year, with all brands releasing their Spring/Summer lines in advance for the year to come. For our local calendar, the Spring/Summer collections are released in April. For South Africa, a country which takes the full…

The New Originals | Creatives are the new athletes

Ghana holds an almost mythical status in most of our imaginations — carried evenly by those who have visited, those who frequent it, and those who dream of it. The country seems to represent a fanciful vision. This vision is perhaps born out of the optimism that followed its position as the first nation to…