Artsimous is the Creative Collective Behind Eye-Catching North African Imagery

Moroccan based Israeli designer Artsi Ifrach and Moroccan-Belgian photographer Mous Lamrabat are the creative minds behind Artsimous; the collective with a knack for probing at stereotyped constructs surrounding beauty and fashion. With an air of the avant-garde hanging over their often almost Afro-futurist depictions of a modern and progressive Morocco the creative duo’s projects can…

VIVIERS’ OR/BITING AURABOROS SS20 Draws on the Interconnected and Infinite Nature of All that Surrounds Us

Lezanne Viviers has come a long way from being a fashion design student in sleepy Stellenbosch. With the start of 2020 already seeing her showcasing her immaculate creations from the OR/BITING AURABOROS collection created in collaborative effort with visual artist  Marlene Hettie Steyn, Pascale Theron and of course Viviers herself under her label, at this…

BLOKE SS20 // Drawing Inspiration from Constructs of Family

Birthed and stitched into fruition in Lagos Nigeria, BLOKE is an androgynous artisanal label introducing a distinct notion of luxury through a quirky and idiosyncratic aesthetic which is simultaneously, as they describe, “enveloped with an undertone of spiritual consciousness”. With the announcement of its Spring/Summer 20 collection through visuals, BLOKE employs an interesting use of…

FLEX & FINESSE: A LDV x ALC Lifestyle Capsule Collaboration

A collaboration between Durban-born, Brooklyn, New York-based artists and graphic designer Louis de Villiers, formerly known as SkullBoy, and Amanda Laird Cherry Apparel; the limited LDV x ALC capsule examines how we present ourselves to the world and how the world influences the way we present ourselves, with the further idea of how creatives flex…

OZWEEGO – futuristic design meets a silhouette from the archives

Forward-thinking design meets reimagined aesthetics with OZWEEGO – Powered by the Past. adidas Originals unearths a design from its archives to create a modern-day icon, the OZWEEGO silhouette. The OZWEEGO makes use of features from a core 90s silhouette radically reshaping the aesthetic for the modern wearer. The reimagined runner is inspired by the 1998,…

image, demeanour and ‘argot’ with West Africa’s youth culture

There is a thin line between fashion and style. Fashion is about the new and trendy— whatever is considered hot at a particular moment. Whereas style tends to be more personal, unique and intentional, what sociologist Michael Brake dissects into three elements; image, demeanour and ‘argot’. Image is a general representation of the person wearing…