adidas Originals by Pharrell Williams launches its limited new colorway – BYW LVL X featuring an exclusive in-store appearance by Pharrell

‘GRATITUDE’; ‘EMPATHY’, sewn onto the vamp of each shoe respectively in black, bold lettering. Sport, a way of changing lives – Pharrell Williams‘ ongoing exploration lends his design sensibilities to the adidas Originals Basketball silhouette. Pushed forward by the innovation and technology of the BYW, the X assumes the unique makeup and DNA strands from the…

adidas Originals by Alexander Wang: Season 4 now in SA

What could possibly be more ideal than adidas Originals interpreted by Alexander Wang? Not much TBH… A fusion of two brands who carry the trademark stamp of cult, off-kilter and unconventional in their woven DNA strands pushing subversiveness. Spliced logos. Contrasting inserts. Upside down brand flags. What is ‘wrong’ and ‘incorrect’ takes centre stage. With…

‘Da Da Da’: Immortal Plastic: a tale of three cyborg dolls

Desire unchained. Drawn to one another. Heads of dolls collapse in intimacy. Teases of flesh part organic. Short, cropped fringes masquerade as head pieces. Colour enters the underground. Orange, red, and blue. Latex, vinyl boots. The private becomes public. “Tucked under a Zurich underground this photo series tells the story of three cyborg dolls lost…

“My aura has been duplicated!” – A look at fashion brand SASH’s Daily SASH project and debates around ownership

* Disclaimer: In publishing this article Bubblegum Club is in no way supporting the appropriation of the intellectual property of others which includes designs, logos, slogans etc. This piece is merely presented as a commentary on ownership.   After studying fashion, Joburg’s Sakhile Cebekhulu spent two years building his art practice, showing his work in…

Beautiful Boys – More than just clothing

The recent rise of streetwear brands in the Johannesburg CBD fashion and art scene presents diversity and caters to a wide scope of streetwear fashion enthusiast residing in and around the city of gold. The fashion landscape of streetwear in Joburg is taking various forms while accommodating the ideas and ambitions of each brand respectively….

Jade Pearl creates sustainable vegan fashion

Growing up outside of London, the cynosure of transdisciplinary creative Jade Pearl’s practice was engrained in her being from a young age. In her childhood home sustainability was emphasised through conscious living (saving), recycling and even upcycling to aid the family with their financial wellbeing. “I think subconsciously that must have had an effect on…

Sunday’s Cool Dropouts – Piece of Land

The marriage between slogans and t-shirts definitely goes down as the greatest of all time- yes, G.O.A.T. A t-shirt can be seen as assertion of self-expression (social or political), and the words depicted on them a means of getting something off your chest, on your chest. To spoof or to riff means to imitate (something)…

Kick it Behind the Bleachers with Superdry’s Varsity Collection

“Earn your letters and kick it behind the bleachers with bold badging and icons that starkly contrast against smoky blues, greys and blacks.” The brand articulates confidently. The contemporary brand Superdry works to create high quality products fusing Japanese inspired graphics and vintage Americana with British style sensibilities. Characterised by the use of superior fabrics,…

Cross Continental Collaboration – A Spontaneous Fashion Lens

Natural beauty accentuated with minimal makeup and loose-fitting silhouettes. Nostalgia evoked through analogue photography. Traditional framing and spontaneous emotion. Free collaboration. Four creatives shared a mutual goal – to collaborate on a shoot during their time spent in Cape Town. A per chance meeting with Makeup and Hairstylist Patricia Piatke led the stylist for this…

Sleepwear and intimates brand Koeksuster’s new fashion film

Soft shades of pinks and blues, coupled with smiles, twirls and giggles. “I think it is important to always protect your sisters,” says a voice. This is the beginning of the fashion film created by Cape Town-based sleepwear and intimates brand Koeksuster for their latest campaign. Working with director Thea Small for the visuals, and Elu Eboka to create…