Photographer Imraan Christian and stylist Gabrielle Kannemeyer have been working with Andpeople and adidas to put together a co-creation studio at AREA3 in Cape Town. They have been appointed the Creative Directors, which involves them being in charge of the fluid structure that makes up the programme. They have put together talks and workshops. The…
Neo Serati Mofammere, the founder of athleisure brand Nao Serati, found his interest in fashion while studying at the National School of the Arts. “In our studies we started learning about a few designers and discussing if fashion is art (inconclusive answer – babes I still don’t know if fashion is really art). That coupled…
Tsepo Tsotetsi decided to take his love for fashion to the next level after high school. Welcoming the guidance and refinement that was offered while studying fashion, he started his self-titled label in 2015. “It [fashion] has taken over my life now. It’s a big part of who I am and most importantly how I…
Futuristic and transformative. By combining the breakthrough technology of BOOST™ and Primeknit fabrications with the adidas signature style, these two words perfectly describe the adidas NMD. This season the NMD_CS2 PK takes center stage in its reference to the brand’s collective memory while innovatively elevating the familiar three stripe design. The sneakers are crafted with…
They occupy the same streets and have been immersed in the same culture so the delivery of Kagiso Mohlala, Mbuso ‘Moose’ Zulu and Siyanda Zakwe’s creative baby was strategic; they needed their concept to be different yet familiar. “We are street culture so this is just another way of expressing, and living. It was not…
The brand Born Out Of Boredom is a relatively new baby in the South African fashion scene, having only started early last year. Thinking back to the first set of tees and the lookbook he put together, BOOB founder Shakes describes it as embodying who the brand imagines as its fans – the “young, careless…
Tight-fitting leather pants and jackets, accessorized with headlights, futuristic visors and car logos. This is the work of young designer Mowalola Ogunlesi who has grabbed the attention of fashion critics globally with the collection she put together for her grad show at Central Saint Martins. Being surrounded by the fashion world from a young age, with…
Describing herself as “culturally hybrid” and an “accidental nomad”, Mauritian born Nirma Madhoo moved to South Africa in 1998. She was based between the UK and South Africa for 2 years, studying fashion photography and fashion filmmaking. Now based in Durban, her work continues to think about how fashion environments are shaped by digital tools….
Katherine-Mary Pichulik, owner and designer of PICHULIK, enjoys going through her great-grandmother’s trousseau. It allows her to connect to her female lineages and understand the journeys that have informed the woman that she is today. One particular photograph that she found became the foundation for the direction she took for PICHULIK’s FW17 collection. It was…
First released in 1972, the Nike Cortez was the first Nike to offer visible technology and has become a pop culture icon. Over the years the shoe has been worn by champion sports people and has been embedded in west coast hip hop street style. The Cortez has blended well with low and high fashion…
To commemorate their 10 year anniversary, South African menswear brand Simon Deporres launched their AW17 collection, Decade. This collection continues with their signature design aesthetic – utilitarian minimalism. In the signature Simon Deporres approach to fashion, the collection focuses on timeless pieces that can be carried over through seasons. The range of jackets and coats…
When she isn’t going for runs with her dog or hiking, Jessi-Jean Havemann is at her desk designing the magic that is Balthazaar bags and cushions. With an ethical approach to how she makes her makes her bags, Jessi-Jean believes that anyone can change the world. I had an interview with her about her love…
