fashion - Bubblegum Club - Page 3

Men in Skirts: More Conservative Than You’d Think

The Hemline Index Theory is a theory which exists in fashion, theorising that the length of skirts and dresses is in direct correlation with the economy. Simply put, the theory is that the prevalence of short skirts and dresses in the spotlight has historically been an indicator of prosperous times in the economy. Conversely, longer…

Vans’ Latest Campaign is “Off The Wall” 

Few shoe brands can claim to be at the forefront of fashion culture like Vans. You can raid any closet at random and expect to see a pair of Vans because of their versatility. The shoes are effortless across all seasons and can be easily styled with any outfit. However, more than just a pair…

Craftmanship and Modernity at the Heart of Katush

Kenya has a lot to offer to the African fashion landscape. The emergence of gifted designers who have rooted their brands in sustainability while not compromising on quality and style has put the country at the forefront. Katush is one of the brands leading the way in ushering in a new era in Kenya’s textile industry….

SAFW SS23 Recap: Highlights and Lowlights

In the North, September is a huge moment in the fashion calendar. It acts as a kind of fashion new year, with all brands releasing their Spring/Summer lines in advance for the year to come. For our local calendar, the Spring/Summer collections are released in April. For South Africa, a country which takes the full…

The New Originals | Creatives are the new athletes

Ghana holds an almost mythical status in most of our imaginations — carried evenly by those who have visited, those who frequent it, and those who dream of it. The country seems to represent a fanciful vision. This vision is perhaps born out of the optimism that followed its position as the first nation to…

Taking it to the streets of Lagos with Severe Nature

Lagos, Nigeria is a global hotspot and its music, art, fashion, blooming BMX, and skating culture have influenced the growth of streetwear brands. Streetwear in Nigeria is entirely different from worldwide streetwear clothing. It represents the creative vibrancy and vitality that exists in the country. Severe Nature is one of the most prominent streetwear brands…

Masa Mara’s Loud Call for Silence at Cape Town Fashion Week

It is not a requirement of artistry for the artist to bring themselves and their life experiences into their work. To believe so would be to discredit the many talented artists who act more so as documentarians, holding up a mirror to their consumers, rather than presenting a self-portrait. This is especially true in the case…

Hamethop: When architecture meets fashion 

Timeless. Minimalist. Sculptural. These are some of the many adjectives that can be associated with Hamethop. Established in 2015 by Tsakani Mashaba, the brand specializes in creating artisanal handbags and womenswear using ethically sourced leather for their bags and recycled fabrics. Their designs take inspiration from African art, architecture, and traditions to produce outstanding works…

Art Imitates Life, Fashion Imitates Nature 

The past few weeks in the world of fashion have demonstrated that as much as art imitates life, fashion imitates nature. Two of those weeks were Paris Couture Week and New York Fashion Week, where fashion houses debuted their Spring Couture and Fall/Winter 2023 lines respectively. Although the fashion calendar has long been structured the…