This season, P.A.M. and PUMA have collaborated to develop a line of clothes that blurs the distinction between streetwear and outdoor wear as part of a bigger, complex initiative called the PAM/PUMA BIO/VERSE, aimed to reestablish a connection with the ideas of community and environment. P.A.M., short for Perks and Mini, was founded in 2000…
The Mirage sneaker—which has been part of the PUMA family for close to half a century—was first introduced as a lightweight track and field shoe and then subsequently reissued as a jogging shoe in the 1990s. Launching today is their reimagined Mirage Mox; the latest addition to PUMA’s growing selection fo Futro styles — a mashup of retro sneaker…
In this episode we share footage from our visit to the Puma Select store in Braamfontein where we got the info on Select Stories, a series of streetwear collaborations and workshops with Puma to showcase local talent. Our fashion feature sees DOCC founder Nokana Mojapelo translate construction wear into fashion for the streets. We checked…
