Music - on Bubblegum Club

The emancipatory power and history of hip-hop

Black history is as rich and vibrant as its subjects are. Much of its richness and vibrancy, can be drawn back to the knowledge that Africans are not a monolithic people. With enslaved African people kidnapped from various groupings of people from the Biafara, to the Mende and the Jola. As a result of these…

DJ Lag and the reinvention of Gqom

So much has changed for DJ Lag and for the sound of Gqom. The Clermont-born producer has been able to travel the world and collaborate with pop mainstream royalty thanks to the explosion of the genre. However, despite the changes happening in his professional circumference and within the music landscape, DJ Lag’s artistic integrity remains…

xSipping’s Nguni energy is a proudly local sound

With the release of his debut album, Umthala, Orlando East based producer xSipping is introducing the sound he has dubbed nguni energy to the world. Having begun producing in 2008 when a friend gave him a copy of the production software Fruity Loops, his early efforts were experimental featuring indigenous sonic and hip hop elements….

The rise of Cape Town Gqom

While Amapiano runs supreme on South Africa’s dance floors and charts, Gqom is still an ever-present force in the country’s music landscape. The sound is global and several major international artists have experimented with the sound and collaborated with some of the most prominent figures of the genre. It is no longer is an exclusively…

How 2020 has changed album promotions and rollouts

COVID-19 flipped the world upside down and left many people and businesses scrambling to hang tight. The music industry is no exception. It has had to adapt to the new conditions now that the possibilities of touring, doing live events, throwing album release parties, and having real physical time with fans have been taken off…

Vicmari brings South African music to German airwaves

It is no secret that South Africa dances to the beat of its own drum, especially with Mzansi being the birthplace of a number of distinct genres that fall under the umbrella of electronic music. While music has been a distinct export for decades for South Africa, in recent times international attention has shifted towards…

‘Off The Meds’ | welcoming a Joburg X Stockholm acid house hybrid

Off The Meds is perhaps the most anticipated underground iteration of a South African/Swedish synthesis since KWAAI collective – reminiscent of each other in the brazen beats and echoed flows. Although entirely different in their manifestations, I am reminded of the raw energy that originates in both regions of Joburg and Stockholm; making for a…