denim - Bubblegum Club

Relay Jeans and the power of being undefined

Relay Jeans, The Foschini Group’s (TFG) leading denim brand, is embracing individuality and the power of being undefined.  The underlying reason for this course of action and movement comes as the brand aims to demonstrate how it has changed over time, shifting from solely emphasising its utilitarian benefits to immersing itself in the local denim…

The Evolution of The Sartists

The Sartists – One of the first collective’s whose name imprinted onto my young mind when I situated myself within the man-made concrete mounds of the bitter-sweet creative city of Johannesburg. A very organic process considering that this group stood out as one of inimitable expression characterized by disruptive, radical thought and one of a…