RAW Innovation Unleashed // G-Star RAW unveils new RAW Research Collection with an exclusive launch event!

High-end denim brand G-Star RAW will be presenting its latest innovation and collection at a 3 day immersive event in Cape Town from the 20th of March to the 22nd of March. The three day event will take place at the ORO Africa Building, 170 Buitengracht Street in Cape Town, and will offer the media and the public a chance to see the brand’s latest ‘RAW Research Capsule Collection’ which is said to be inspired by military flight suits. Featured in the event will be presentations and special appearances by New York based innovative designer and materials up-cycler Nicole McLaughlin, Founder of Tshepo The Jean Maker; Tshepo Mohlala, as well as creative, photographer, creative director, and contemporary global African Trevor Stuurman. Performing at the event will be South African artists Dear Ribane, DJ LAG, Gina Jeanz and The Other DJ’s

G-Star Raw is a premium denim brand that prides itself in the creation of sustainable and high-quality denim products. Staying true to its well-earned reputation as an innovative brand that prioritises quality craftsmanship, the brand has created a stunning collection made from hand-selected premium denim and military fabrics. The capsule collection combines tailoring and utility style to create parachute-inspired garments, with details such as 3D, patched on utility pockets, army green metal accessories, and parachute-inspired trims and accessories. The Raw Research Collection reflects the endless creative possibilities that the denim fabric offers innovators and designers who dare to stretch their imagination.

G-Star RAW’s three-day exclusive pop up store and event will be open to the public on Saturday (10h00 – 18h00) and Sunday (10h00 – 14h00), whilst the launch night on Friday, the 20th, will exclusively be for the media and friends of the brand only.

Saturday’s schedule of events:

14h00 – 14h30       Trevor’s Stuurman’s RAW Story

14h30 – 15h00       Nicole Mclaughlin’s Showcase

15h00 – 15h30       Tshepo the Jean Maker’s Masterclass

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