“Earn your letters and kick it behind the bleachers with bold badging and icons that starkly contrast against smoky blues, greys and blacks.” The brand articulates confidently. The contemporary brand Superdry works to create high quality products fusing Japanese inspired graphics and vintage Americana with British style sensibilities. Characterised by the use of superior fabrics,…
Natural beauty accentuated with minimal makeup and loose-fitting silhouettes. Nostalgia evoked through analogue photography. Traditional framing and spontaneous emotion. Free collaboration. Four creatives shared a mutual goal – to collaborate on a shoot during their time spent in Cape Town. A per chance meeting with Makeup and Hairstylist Patricia Piatke led the stylist for this…
Soft shades of pinks and blues, coupled with smiles, twirls and giggles. “I think it is important to always protect your sisters,” says a voice. This is the beginning of the fashion film created by Cape Town-based sleepwear and intimates brand Koeksuster for their latest campaign. Working with director Thea Small for the visuals, and Elu Eboka to create…
Converse fans are well aware that the Chuck Taylor All Star is the brand’s iconic silhouette. However, for those who appreciate the anti-hero, the Converse One Star encapsulates the spirit of those who operate against the rhythm, living fearlessly on the edge. Launched in 1974, and built for the basketball court, the sneakers were pulled…
The New Zealand based jewellery brand 27Mollys has released their second collection titled, Love and Basketball. The collection consists of handmade pieces in silver featuring a mix of pendants, chains, rings and earrings. As all pieces in the collection are handmade, no two pieces are identical. The unisex collection takes its inspiration from 90s basketball…
Memories of the local corner store growing up, and saying to your friend, “meet me at the corner store”. Buying slap chips, fizzy drinks and gum. Playing the unbeatable claw machine in the hopes of procuring a plush toy to take home with you. To some, just fond nostalgia but to Duran Levinson, Hanna Goldfisch,…
The Amsterdam-based lifestyle and streetwear brand Daily Paper present their third women’s collection as part of their “Transcend Borders” Spring/Summer 18 campaign. Founded by Jefferson Osei, Hussein Suleiman and Abderrahmane Trabsini, who have their roots in Ghana, Somalia and Morocco, aim for every collection to have an element that pays homage to their cultural homes. In an…
Meeting someone face-to-face for the first time after an exchange of online chats and giggles can be quite daunting, even for the most confident of people. But there is nothing worse than finding out your date’s online persona does not translate into real life. Gone are the days of sitting through these terrible meet ups,…
Pop Caven is a streetwear brand that combines pop culture, cheeky plays with typography and African histories in their collections of tees and sweatshirts. Started in 2016 by sisters Joan and Doreen Caven, the name for the brand is a showing of gratitude towards their father who they credit for nurturing the “pop culture loving, classic film…
After starting off at Central Saint Martins studying womenswear print, GOOM designer Goom Heo reevaluated her position and felt the need to click pause. Being completely open about the fast-paced fashion lifestyle and the pressure that can come from being pushed into spaces that one is not ready for, Goom turned down potential placements with…
Born from the courage to disrupt the design DNA of adidas, the Deerupt leads the way as a new silhouette injected with bold colour. Reinventing the structural mesh from the soles of 80s running styles, the design process for the Deerupt pushed the philosophy of archival referencing to new heights. Taking a single idea from…
Intersecting lines flow into form. Revealing subtleties of the figure. Long limbs extend from folds. Striking asymmetry. Frills unfurl in contrasting shades of flesh. Swedish artist and designer, Mina Lundgren, is the founder of Notion of Form. She begins the design process by, “investigating how a theoretical approach of how diversity and multiculturalism can be…
