The New Zealand based jewellery brand 27Mollys has released their second collection titled, Love and Basketball. The collection consists of handmade pieces in silver featuring a mix of pendants, chains, rings and earrings. As all pieces in the collection are handmade, no two pieces are identical. The unisex collection takes its inspiration from 90s basketball culture, bling-bling and flowers.
The designer and founder of 27Mollys, Brent Paye teamed up with Capetonian photographer Jabu Nadia Newman to photograph the new jewellery collection. Her approach to photographing the collection was rooted in a desire to have fun with the project combined with definitive aesthetic choices. These ranged from photographing in direct sunlight, using contrasting colours as well as favouring a rich saturated feel. In order to elevate the aforementioned qualities, Jabu photographed the collection on 35mm film.
Christina Fortune has the 90s kid look down to a T in this selection of images and was a natural choice of model for Jabu who regards her as a muse. “I love shooting my friends and shooting with the same model over a period of time because I’m so inspired by their personality and look.”
Makeup artist Naledi Mariri was influenced to do a very clean look for the shoot to highlight Christina’s perfect skin and stunning freckles. Her choice was then to add a fun quirk for the eyes resulting in a magnetic look that draws the viewer in.
The collection was photographed at petrol stations in Observatory, Woodstock and Rondebosch complementing the concept for the collection as well as the look and feel of the shoot. Styling for the shoot helped bring the shoot and collection full circle, taking on hip-hop elements and basketball influence with a soft colourful side.
To get in on the bling-bling and basketball inspired collection, shop 27Mollys here.