clothing - Bubblegum Club

Relay Jeans and the power of being undefined

Relay Jeans, The Foschini Group’s (TFG) leading denim brand, is embracing individuality and the power of being undefined.  The underlying reason for this course of action and movement comes as the brand aims to demonstrate how it has changed over time, shifting from solely emphasising its utilitarian benefits to immersing itself in the local denim…

VIVIERS MOTHERBOARD AW/22: a mode of technological wear

Clothing brand — VIVIERS — based in Johannesburg with an ethos of conceptualised pieces and radical fashion handlings, has launched its new MOTHERBOARD 2022 collection. A collection that proposes matrimony between technology and apparel, in an effort to (re)conceptualise going back to the source, returning to the core of our being. VIVIERS prides itself on…

Noncedo Charmaine – the intimacy in images

The process of producing images can allow one to hold personal histories in one’s hand. An assistant to memory, an image can outlive the people captured in the frame. Noncedo Charmaine‘s fascination with photography began at home with her mother’s photo album, an object that combines the above mentioned qualities. Reflecting on how her interest…

Dr Pachanga: The tale of a ‘Modern day hustler’

So who is Dr Pachanga? He is a walking talking brand. In Spanish his name means “good times” and he has a PhD in giving them. Dr Pachanga is the vision child of Jean Rene Onyangunga who, having left his home town Durban, went to Cape Town to work as a Stylist. Having come from…