south african fashion - Bubblegum Club

SVL Designs debuts at Lagos Fashion Week

Originally from Limpopo, Sipho Vuyo Lushaba grew up in Soweto. His background and experiences in both places would serve as inspiration for SVL Designs. The fashion brand was established in 2016 when he was a third-year student at Lindiwe Kuzwayo Academy of Fashion Design in Durban. Since its inception, the accomplishments of the brand include…

INFLUHKS | the future of experiential local youth retail

It is no secret that the global retail industry, especially fashion retail, has struggled for sustainable growth over the last decade. In what has been coined as the ‘Retail Apocalypse’, writer Bobby Stephens mentions that industry pundits acknowledge that close to 8 642 retail stores will have to close in North America alone. Propagated by…

Aiduke is design in progress

*This essay forms part of Bubblegum’s Collaboration with Bag Factory and their visiting curator from Uganda, EM Mirembe. Aiduke is a pop-up clothing shop that opened on 4th December 2021 in Muyenga, one of the more well-off neighbourhoods in Kampala. For now it lives in an innocuous room at the entrance of Tank Hill Park, an airy wood-roofed…