Moonshine, the Afro-centric collective renowned for its fusion of streetwear and cultural homage, has launched its latest clothing capsule, Fédération Internationale du Bruit . Inspired by their experiences across Europe and Africa, the collection merges street style with tributes to African dance culture and the Caribbean diaspora. Moonshine’s co-founder Hervé invited me to write about their…
With her mother working as a seamstress, Naeelah Jumat, founder and creative director of the South African-based streetwear brand, Socioculture, grew up with an appreciation for the fashion industry. “One of my fondest memories as a young girl is going with my mother to work at the factory,” Jumat says. “It’s crazy to think back…
Few shoe brands can claim to be at the forefront of fashion culture like Vans. You can raid any closet at random and expect to see a pair of Vans because of their versatility. The shoes are effortless across all seasons and can be easily styled with any outfit. However, more than just a pair…
Lagos, Nigeria is a global hotspot and its music, art, fashion, blooming BMX, and skating culture have influenced the growth of streetwear brands. Streetwear in Nigeria is entirely different from worldwide streetwear clothing. It represents the creative vibrancy and vitality that exists in the country. Severe Nature is one of the most prominent streetwear brands…
In July of this year, I wrote about a forgotten sense of community and the prevailing loss of culture we experience when we succumb to loneliness and individualism. One of the references I used for the piece and what it means to cultivate a community was the American female skater-led drama, Betty. More and more women…
The Air Force’s propensity to connect with a broad range of people across time and geographic positioning is well documented and undeniable. With almost 2000 unique AF1 colourways in existence, the materials, construction and execution of this year’s anniversary model acknowledge the past while at the same time gently stating that there’s more to come….
Pioneering streetwear brand TWOBOP is reintroducing itself with a fresh identity and product offering for a new era. Marking this significant moment in its maturity and growth, the brand is venturing into a territory never explored before – jewellery. Designed in the style of heirlooms, it’s a fitting tribute to founder Anthony Smith passing the…
Originally conceptualised and actualised in 2015, Sportscene sought to create a brand that was on par with KITH, Footpatrol and END – thus Anatomy was created. The brand later accomplished its goal with a store design that was focal and after closing its doors in 2018, Anatomy now reimagines itself as a purpose-driven local streetwear…
Friday, 19 August 2022, saw the launch of a soft collaboration between S.W.A.N.K Jozi and WAFFLESNCREAM Nigeria. This was easily the kind of organic street culture connection that all of us will be excited about for a while. Hosted at the S.W.A.N.K store in Braamfontein, Johannesburg, the two brands drew a consistent crowd of patriot…
Zaid Osman has become one of the front men in growing and expanding South Africa’s streetwear culture. The Capetonian entrepreneur is the co-founder of Sneaker Exchange – the largest sneaker expo in Africa. The venture was inspired by his upbringing in the United States where he was immersed in the sneaker and streetwear culture. The…
Since December — after my brother and I attempted to attend an event thrown by a youth culture/street culture group in collaboration with a youth centred media organisation — I have been replaying and rehashing a certain situation in my mind. The youth/street cultural group claims to represent the youth/streets — it’s run by the…
Somewhere in Kilimani, a district located on the outskirts of Nairobi, an unsuspecting studio hides within the city’s concrete jungle. Here you’ll find Studio18, a design hub that’s blossomed into the heart of Kenyan streetwear. The creative space serves as the workshop, office and chillspot for the four fashion entrepreneurs behind the popular streetwear brands…
