Relay Jeans, The Foschini Group’s (TFG) leading denim brand, is embracing individuality and the power of being undefined. The underlying reason for this course of action and movement comes as the brand aims to demonstrate how it has changed over time, shifting from solely emphasising its utilitarian benefits to immersing itself in the local denim…
“It’s out with the old, And in with the new Goodbye skies of grey, Hello skies of blue” — Sharpay Evans, Fabulous Spring is quite aesthetically appealing. Cottagecore, gardencore, bloomcore, and flowcore are just a few examples of aesthetics that come to mind, off the bat. My hazy notion of aesthetics is directly related to…
Originally conceptualised and actualised in 2015, Sportscene sought to create a brand that was on par with KITH, Footpatrol and END – thus Anatomy was created. The brand later accomplished its goal with a store design that was focal and after closing its doors in 2018, Anatomy now reimagines itself as a purpose-driven local streetwear…
Friday, 19 August 2022, saw the launch of a soft collaboration between S.W.A.N.K Jozi and WAFFLESNCREAM Nigeria. This was easily the kind of organic street culture connection that all of us will be excited about for a while. Hosted at the S.W.A.N.K store in Braamfontein, Johannesburg, the two brands drew a consistent crowd of patriot…
In a country characterised by nuance, detail is everything in the South African contemporary fashion lexicon. As an important element of our greater culture, from head to toe, no item of clothing is without its significance and in 2022, the shoe that seems to have trail blazed its way ahead of the others, is the…
TJWHO is a menswear fashion luxury brand based in Lagos, Nigeria. It was created in 2018 and is known for infusing cross cultural references with a modern twist. Head designer, Taju Ibrahim always keeps an African perspective in mind when constructing garments. His work and designs have been seen on musicians like Burna Boy, Ladipoe…
BUBBLEGUM X partner, Daily Paper, has released their season lookbook, Identities Rebuilt, coinciding with the Amsterdam based organisation’s 10-year anniversary. BUBBLEGUM X is an initiative by Bubblegum Club and The Bubblegum Foundation aimed at advancing Africa’s ever-growing cultural influence in global creative scenes. The initiative is a means of leveraging and transforming this expanding cultural and…
Conversations around sustainability within the fashion industry are still topics with which we are grappling. Over the last decade, ideas around sustainable fashion and green politics have seeped more and more into the mainstream. Breaching past the gap of the avid fashion enthusiasts and the general public, the debates have become more and more rigorous,…
There are artists taking the opportunity to change the ways that their projects are visualised, realised and shared. By broadening the scope of their creative consideration, they attach the undertaking to a sense of reality that is aware, and that cares. Two such artists, gathering together a community of like-minded individuals as they go, are…
Los Angeles is known for its cool and casual fashion – an aesthetic that people of different classes and different backgrounds can relate to. The city is also home to Renaissance Creative Studios, the brainchild of Moustapha Ndiaye. Born in Senegal, Ndiaye moved to the sunny shores of California to pursue a degree in Finance….
The constrictions that exist in a world of conservative beliefs and traditionalist notions, may intentionally or unintentionally harm or suppress an individual’s innate right to freedom of expression. It is no secret that the world at large is quite conservative and that adaptations to certain kinds of changes offered by our communities are not being…
I don’t often think about my work as having a ‘political’ relationship with sites of home or homing as places of identity, and perhaps, they do exist in a way I myself have yet to understand. I do nonetheless think of home or homing — especially with regards to identity — as a place of…
