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Predictions and Premonitions for 2024

As we settle into 2024, it is important to be proactive and look ahead to what we can expect in the coming year. No one can deny that there is a sense of hopelessness that has led to communities desiring drastic change, and that palpable desire can eliminate perceived obstacles and reshape existing systems. To…

CT Huns Queezy and Cheshire Stun in Nike X AMBUSH Campaign!

Nike has once again collaborated with AMBUSH to reinvent the iconic Air More Uptempo in a campaign that channels higher feminine energies. Months ago, Yoon Ahn, the South Korean designer and founder of AMBUSH, teased her Uptempo collaboration on Instagram. The kicks were to boast a nubuck upper, “Air” overlays on the sides, and AMBUSH…

Where Does Counterculture Leave Fashion Journalism in South Africa?

The 1960s initially witnessed counterculture movements erupt as movements that opposed the rifeness of racial and political injustices that were invading the Western world at the time. The movement popularised many alternate forms of identity and expression, notably the Hippie Movement, whose impact still remains progressive in modern-day society. Even if the conformity to a…

Featuring Fashion Designer Naeelah Jumat 

With her mother working as a seamstress, Naeelah Jumat, founder and creative director of the South African-based streetwear brand, Socioculture, grew up with an appreciation for the fashion industry. “One of my fondest memories as a young girl is going with my mother to work at the factory,” Jumat says. “It’s crazy to think back…

VVS Lagos: Elevating African Fashion and Redefining the Industry

Nigeria is a clear leader in the African fashion scene. Its designers have a rich history and traditions from which to draw inspiration, blending modernity with cultural essence to transcend boundaries and reach global audiences. Beyond mere aesthetics, Nigeria’s enduring impact on the global stage elevates African fashion, shaping the industry’s practical trajectory. This artistry…

How Postmodernism Affects the Johannesburg Fashion Scene

Within every social setting, we as the Johannesburg youth have seen a conflation of culture and cultural amalgamation. From the Melville strip to Maboneng and to Sandton, it is impossible to exist in a shell, in which one can exhibit a singular aspect of oneself.  One is not likely to see another person and not relate…

BubblegumX PUMA Relaunches to Make Another Young Designer’s Dreams Come True

BubblegumX is an initiative by BubblegumClub and Bubblegum Foundation — aimed at advancing Africa’s ever-growing cultural influence in global creative scenes.  Every year Bubblegum Foundation utilises its resources to realize initiatives that support and develop creatives across Africa. The first of these is an annual international exchange programme for creatives from the continent.  This June, BubblegumX…