identity - Bubblegum Club - Page 2

Relay Jeans and the power of being undefined

Relay Jeans, The Foschini Group’s (TFG) leading denim brand, is embracing individuality and the power of being undefined.  The underlying reason for this course of action and movement comes as the brand aims to demonstrate how it has changed over time, shifting from solely emphasising its utilitarian benefits to immersing itself in the local denim…

A tale on Lunga Ntila’s eternal imprint

The year is 2017, the building is August House. Here, established and baby artists gather ceremoniously to water their artistic gardens into bloom.   I’ve been revisiting the day we met, after you ascended from the body on the 11th of August. On the afternoon our worlds first collided, I sat quietly at a tiny desk…

‘Identities Rebuilt’ — a Daily Paper FW22 collection

BUBBLEGUM X partner, Daily Paper, has released their season lookbook, Identities Rebuilt, coinciding with the Amsterdam based organisation’s 10-year anniversary. BUBBLEGUM X is an initiative by Bubblegum Club and The Bubblegum Foundation aimed at advancing Africa’s ever-growing cultural influence in global creative scenes. The initiative is a means of leveraging and transforming this expanding cultural and…

Thato Toeba // collaging, proposed alternate realities and reconstructed hallucinations

I work with collages involving mainly the iconoclastic process of uprooting images from mass produced print media and proposing alternative realities through reconstruction of hallucinated images. My work is made with the intention to generate propaganda as a means to reject the certainty of the normal/ the reasonable often presented by hegemonic representations of ‘reliable…