On the 27th April 2019, Budweiser‘s BUDX platform debuted their first Kings of Music Concert. Taking over Braam this past Freedom Day the brand delivered a matchless BUDX music and fashion experience. Shine studios put on a different face for the event with the industrial space being transformed into a fashion hub meets night club…
SA rapper Riky Rick is one of the hottest artists in the local game right now. In his music, the KwaMashu born MC has the ability to effortlessly flip between a rugged, hardcore sound to more commercial and upbeat flows. Alongside his reliable musical output, Riky Rick has a developed a powerful visual aesthetic. His…
The recent rise of streetwear brands in the Johannesburg CBD fashion and art scene presents diversity and caters to a wide scope of streetwear fashion enthusiast residing in and around the city of gold. The fashion landscape of streetwear in Joburg is taking various forms while accommodating the ideas and ambitions of each brand respectively….
The Amsterdam-based lifestyle and streetwear brand Daily Paper present their third women’s collection as part of their “Transcend Borders” Spring/Summer 18 campaign. Founded by Jefferson Osei, Hussein Suleiman and Abderrahmane Trabsini, who have their roots in Ghana, Somalia and Morocco, aim for every collection to have an element that pays homage to their cultural homes. In an…
Pop Caven is a streetwear brand that combines pop culture, cheeky plays with typography and African histories in their collections of tees and sweatshirts. Started in 2016 by sisters Joan and Doreen Caven, the name for the brand is a showing of gratitude towards their father who they credit for nurturing the “pop culture loving, classic film…
Since its inception in 2006, the label Butan has become a part of South Africa’s streetwear landscape. The name Butan came from re-arranging the word ‘bantu’. This can be viewed as symbolic of how the label takes pride in bringing an African perspective to streetwear. “We pride ourselves in being an African label with a strong…
“TO THE HOMIES WHO’VE HATED DOUBTED AND LAUGHED, WHO COME TO US NOW FOR AFFILIATION, VALIDATION AND ANY FORM OF COME UP, THIS GARMENT IS NOT FOR YOU… SPINELESS MOTHERFUCKERS. YÔNGN LAYZEE”, reads the first card in a stack held together by a rubber band and placed diagonally next to a pair of black sunglasses,…
F/W 2017 sees the latest addition to the Hu series created in collaboration between Pharrell Williams and adidas Originals. Their Statement and Inline collections allow wearers to travel in space and time due to design inspiration being taken from the 80s and 90s, as well as the utilitarian influence from LA’s hiking culture. A connection…
Ross Sey, also known as Archy, is the founder of the clothing label bigfoot.wildboy. He describes himself as a creative who is working towards creating a vision that includes elements from multiples disciplines, including music, art, modeling and fashion. The purpose of this is to get to a point where he feels he is able…
A happy go lucky sound track. The colour orange. City scapes. Pretty youths hanging out. It’s a dream sequence isn’t it? No – it’s the debut lookbook for OH OK. Patrick Visser and Joni Blud are the founders of the new Capetonian street label. The pair have been working on the brand since the beginning…
They occupy the same streets and have been immersed in the same culture so the delivery of Kagiso Mohlala, Mbuso ‘Moose’ Zulu and Siyanda Zakwe’s creative baby was strategic; they needed their concept to be different yet familiar. “We are street culture so this is just another way of expressing, and living. It was not…
Luke Maritz is the creator of Not Seen Store, the Cape Town based brand, locally hand crafted and inspired by counter culture, youth culture, streetwear and graffiti. On edge and not on hype. Not Seen has recently launched its online store that is designed exceedingly well. Navigation is easy, the typography selected for the overall feel…
