With her mother working as a seamstress, Naeelah Jumat, founder and creative director of the South African-based streetwear brand, Socioculture, grew up with an appreciation for the fashion industry. “One of my fondest memories as a young girl is going with my mother to work at the factory,” Jumat says. “It’s crazy to think back…
OMÔL, led by Nathalie Chebou Moth, is a Cameroonian women’s fashion label that embodies contemporary African narratives. They offer affordable, culturally-rich garments that blend modernity and tradition. Sustainability is at the core of OMÔL’s mission, as they carefully source fabrics from deadstock globally and local markets to create limited-edition, timeless designs. Their commitment to eco-consciousness…
PICHULIK is a Cape Town-based brand founded by Katherine-Mary Pichulik, known for its handcrafted jewellery. They combine locally crafted ropes with signature stones from across Africa. As an ethical jewellery atelier rooted in Africa, PICHULIK celebrates ancient traditions and empowers women through intentional designs. Each piece is a talisman, crafted from unexpected materials. This year,…
In some cases, the “sub” prefix of a subculture is loaded with layers and layers of history, which saturate it further in meaning. In this case, we take a look at the leather and latex culture of Johannesburg and South Africa at large. Sub, in how the subculture has historically been forced underground; to exist…
Nigeria is a clear leader in the African fashion scene. Its designers have a rich history and traditions from which to draw inspiration, blending modernity with cultural essence to transcend boundaries and reach global audiences. Beyond mere aesthetics, Nigeria’s enduring impact on the global stage elevates African fashion, shaping the industry’s practical trajectory. This artistry…
Within every social setting, we as the Johannesburg youth have seen a conflation of culture and cultural amalgamation. From the Melville strip to Maboneng and to Sandton, it is impossible to exist in a shell, in which one can exhibit a singular aspect of oneself. One is not likely to see another person and not relate…
Part of the charm of a generational brand is its singular ability to strike the careful balance between a sense of nostalgia and an equal dedication to maintaining superior quality and reliability. This precise balance — of two seemingly different approaches to creating and living — comes together in a perfect marriage to form Levi’s®…
What does pride mean? To some it means freedom to be your most authentic self, to others it’s the ability to explore not only yourself but the world around you and not forgetting to live in full colour. Rich Mnisi, the world renowned designer who has obtained critical acclaim with his eponymous brand, along with…
The Hemline Index Theory is a theory which exists in fashion, theorising that the length of skirts and dresses is in direct correlation with the economy. Simply put, the theory is that the prevalence of short skirts and dresses in the spotlight has historically been an indicator of prosperous times in the economy. Conversely, longer…
Over the weekend of May 26 – May 28, RMB and Latitudes presented a new indoor/outdoor experience at the Shepstone Gardens in Houghton. The space is typically used for weddings, with beautiful gardens, a chapel and rose bushes scattered about. While two people did not celebrate their union this weekend, there was a wedding at…
Bright, colourful and aesthetically clean are some of the adjectives that can be used to describe the Niuku clothing brand. The Mauritanian unisex clothing label was founded in 2013 by Kadiata Diallo. Constructed in pride, her brand is experimental—its streetwear meets print and Japan meets Africa underscored by androgynous style. While all these elements seem…
Few shoe brands can claim to be at the forefront of fashion culture like Vans. You can raid any closet at random and expect to see a pair of Vans because of their versatility. The shoes are effortless across all seasons and can be easily styled with any outfit. However, more than just a pair…
