designer - Bubblegum Club

The simplicity of Oudy K

Mali has a long tradition of weaving that has given a rise to its textile industry. The country is one of the world leaders in the production and exportation of ginned cotton fibre. It is also known for the production of Bazin, mud cloth and other hand-dyed fabrics. The vitality of this industry has offered…

Carol Lindiwe Bouwers and other black names for luxury

September gives way to fashion month across the world. It marks the issue of major fashion publications, which tend to be the biggest of the year, with many fashion forecasters making predictions of trends to come for the following year. We’re also just coming out of New York Fashion Week and The Met Gala, with…

Sleepwear and intimates brand Koeksuster’s new fashion film

Soft shades of pinks and blues, coupled with smiles, twirls and giggles. “I think it is important to always protect your sisters,” says a voice. This is the beginning of the fashion film created by Cape Town-based sleepwear and intimates brand Koeksuster for their latest campaign. Working with director Thea Small for the visuals, and Elu Eboka to create…

GOOM // Pushing the boundaries of menswear

After starting off at Central Saint Martins studying womenswear print, GOOM designer Goom Heo reevaluated her position and felt the need to click pause. Being completely open about the fast-paced fashion lifestyle and the pressure that can come from being pushed into spaces that one is not ready for, Goom turned down potential placements with…

Notion of Form // Embracing Multiculturalism through Abstraction

Intersecting lines flow into form. Revealing subtleties of the figure. Long limbs extend from folds. Striking asymmetry. Frills unfurl in contrasting shades of flesh. Swedish artist and designer, Mina Lundgren, is the founder of Notion of Form. She begins the design process by, “investigating how a theoretical approach of how diversity and multiculturalism can be…

What it really means to be a Stylist – the creative profession that is becoming an extension of a multitude of art disciplines

Thinking back to the creative industry a number of years ago, creatives of all types generally operated within a specific field and seldom dabbled outside of its borders, unless they were of course, “against the grain”. It is my opinion that institutions of higher learning beg of their young students to specialize in one medium,…

The Wanderer – Stability through Movement

In search of a meaningful way to stay intellectually charged and creatively engaged,  Jason Storey said goodbye to his corporate law position in New York and followed his dream of becoming a full-time designer in South Africa. He now explores fashion creatively in its various conceptual forms with the label he started with his sister…