My biggest goal for 2022 is collaboration. This year I aim to familiarise myself with creatives who I share a similar vision with. It’s so important for me that anyone working in the beauty industry is better represented in the creative industry. I aim to push the narrative that ‘BEAUTY IS ART’ this year more…
The vision of the brand is purely rooted in the creation of distinctive views as well as opening the eyes of the generations that come after us, hence “ShwelaBana” which translates to “Die for the kids”. This is not a direct and literal statement, but simply put, means our struggles should build stable foundations for…
The concept of the brand came about due to a lack of representation of Islamic heritage within the South African creative landscape, particularly within fashion. The manifesto of the brand serves as an ode to previous generations’ role in dismantling systems of oppression, recalibrating systems to allow for the progress of future generations. Imran Mohamed,…
The earth has almost completed yet another trip around the sun, and with that we shed our old makeup trends and collectively prepare to assume new looks fit a fresher, funner future – whether knowingly or unknowingly. But of course, nothing is absolute in this world and makeup is in no way prescriptive practice –…
As part of a global culture that is becoming more aware and mindful of the impact it has on the environment, fashion brands are developing more sustainable systems that encourage circular production and ecologically conscious design. True Fashion: Try on Green is a mentorship programme developed by the French Institute of South Africa and the…
Nigerians, of course, saw it all along. The infiltration of world culture by the sounds, images, and styles of their country has been building for some time. The author and photographer Teju Cole notices Nigerian pop music when he travels — recently, in a taxi in Peru. The journalist Bim Adewunmi remembers finding a group…
“Ultimately, I take pride in being a Black designer, and my goal is to open the door for more Black designers and people of color, women of color, so that in a year’s time or multiple years’ time, they don’t have to mention that they’re a Black designer.” Virgil Abloh, 2020. “Do Not Go Gentle…
“SOYAYYA, meaning LOVE in the Hausa dialect, is chiefly inspired by the travels Jafaru, the founder, made to the North of Ghana — the breadbasket of Ghana — where his ancestors hail from.” Larry Jay, 2021. Inspired by atemporal African lifestyles and founded five years ago in 2016 by Larry Jafaru Mohammed, Larry Jay, is…
I am everywhere and nowhere, I am everything and nothing, I am disposable butnever disposed off, I am always and will continue to be Omnipresent… Who and what am I? Am I too much, am I too little, am I enough,What we do know is, I am present.I am from decay of old and have…
“In kilt with #FoF2021’s three pillars: education, business and culture & storytelling, this year’s theme is centred around Ubuntu and Fashion — the shared economy and the future of fashion. The shared-economy is undoubtedly the future of circular and ethical fashion.” Rewoven, 2021. An ongoing partnership between local sustainable fashion pioneers, Rewoven, the Swedish Institute and…
Family can be more than a structure or a network of genetically related people. Family is a space where relationships develop and deepen; a space to find softness and strength; a space where love and acceptance are given free of condition. Though in the complexity of life, as trauma, stress and pain embed themselves into…
It goes without saying that the pandemic hit the fashion industry hard, especially with how social distancing, lockdown restrictions and cut-off supply chains affected the cornerstone of the industry: the fashion show. Fashion week globally is a billion dollar business. Designers and brands prepare for months to produce collections to be worn by the best…
