In February of 2021 news broke that Fenty, the joint venture between Rihanna and luxury goods conglomerate LVMH, would be going on a “hiatus” (which, in fashion industry terms, is often seen as a euphemism for a final closing). It’s a little sad whenever a big creative company closes down because it’s one less to…
Modus Vivendii translates to “our way of living” in Latin and was originally formed as a blog showcasing the style of three young Nigerians. They credit Vogue Italia’s late editor-in-chief Franca Sozzani for encouraging the trio to kickstart their brand. Tripin.world While studying in England, Jimmy Ayeni, Ola Badiru, and Anthony Oye began Vivendii as a channel…
The challenge of fashion consists in an invitation to understand the realm of the aesthetic as a complex domain of mutually intertwined everyday practices, rather than as a domain made up of clearly defined and indeed idealised cultural contents. Namely, as a domain that — in order to be properly understood — requires a careful…
Matte Brand; the labour of love and brain child of Briana Shaneè Wilson, is an e-commerce fashion retailer “renowned for their bold editorials on social media and even more daring designs”. Born and raised in the South, Wilson who has a background in design and marketing left Texas in 2014 for New York City, concrete…
The brand, CUFFEDBOYZCLUB Studios is the brainchild of the Tokwe brothers Luvolwethu and Abulele which was founded back in 2018. The streetwear brand has returned for yet another season and seeks to further cement itself into consumers’ hearts with the brand’s easygoing Essential Men’s Underwear Collection. First sighted back in 2018, the brand introduced itself…
The worlds of hip hop and extreme sports seem like polar opposites. Hip hop is perceived as predominately centring Black men—often from disadvantaged communities—while extreme sports like BMX, ATV, skating and motorcycling is characterised by upper to middle class white men seeking adventure and thrill. However, these two cultures share an important connection – both…
Moroccan based Israeli designer Artsi Ifrach and Moroccan-Belgian photographer Mous Lamrabat are the creative minds behind Artsimous; the collective with a knack for probing at stereotyped constructs surrounding beauty and fashion. With an air of the avant-garde hanging over their often almost Afro-futurist depictions of a modern and progressive Morocco the creative duo’s projects can…
Lezanne Viviers has come a long way from being a fashion design student in sleepy Stellenbosch. With the start of 2020 already seeing her showcasing her immaculate creations from the OR/BITING AURABOROS collection created in collaborative effort with visual artist Marlene Hettie Steyn, Pascale Theron and of course Viviers herself under her label, at this…
Birthed and stitched into fruition in Lagos Nigeria, BLOKE is an androgynous artisanal label introducing a distinct notion of luxury through a quirky and idiosyncratic aesthetic which is simultaneously, as they describe, “enveloped with an undertone of spiritual consciousness”. With the announcement of its Spring/Summer 20 collection through visuals, BLOKE employs an interesting use of…
The rise of Velma Rossa and Oliver Asike (or Papa Petit) is Africa’s quintessential internet success story of the fashion and art world. The duo goes by the name 2manysiblings and the prosperity they’ve managed to gleam between sharing their outfits on Tumblr in 2013 and now, having featured in Vogue, styling some of the…
Resourceful, resilient and undoubtedly ready to absorb all he can, are just some of the attributes that come to mind when thinking of Katekani Moreku’s rise to success. It’s no secret that the fashion industry is tough, especially within a South African context where there is but a small market of fashion enthusiasts to target…
The Cape Town based clothing brand Brahsse’s creator Shakoer Baderoen uses fashion as a means of “looking for a way forward”. Having attended Stellenbosch to study transport, economics and logistics, there was a lot of racial tension during his undergraduate years from 2014. He was a part of the house committee at his residence and…
