influencer - Bubblegum Club

You’re Beautiful // Society’s Evolving Standards of Beauty 

In the ever-evolving media generation we live in, trends can be in today and replaced by the seemingly next best thing tomorrow. From maximalists to the clean girl aesthetic, BBLs, and now Ozempic, beauty standards are constantly varying. While westernisation and colonisation have impacted what we as Africans deem as a classically beautiful face and…

Evolving Revolver’s @Zolfreckles is Joburg Fashion’s Good Influence

Out of pure fandom, I interviewed Zoliswa Mbadu, aka @Zolfreckles—a model, content creator, influencer and the founder and designer of the fashion line, Evolving Revolver. With her characteristic features, make-up tutorials, cute Procreate self-portrait illustrations and sophisticated sense of style, she has amassed a substantial following on her well-curated and motivational social media pages. But…

Gen Z and the Social Media Dating Game 

Situationships, bites, talking stages, and sneaky links. Gen Z has invented every term to describe a relationship that is not an actual relationship. Scrolling through TikTok, my algorithm has thrown me into the failed relationship side of the platform. From life coaches to single girlies, to random finance bros all giving their unmediated advice on…

Pandora ME collection // For every story, for every ME

Part of the charm of the younger generation is their careful balance of a nostalgia-based creation, with an almost equal dedication to affirming themselves and their future in all that they do. This precise balance — of two seemingly different approaches to creating and living — come together in a perfect marriage to form an…

Miss a million | TikTok’s new age of influencers

In 2012 short-form video sharing platform Vine was founded in the now social media golden age. Vine was a platform that allowed users to create 6-second videos and created many online personalities such as David Dobrik, Shawn Mendes and Liza Koshy. The platform at the time, was ushering in a new era of social media…

AFROPUNK ensembles styled by 5 of Joburg’s most fashionable

AFROPUNK festival has become a celebration of self-expression through music and art. One aspect of the festival that holds the attention of people is the outfits that people wear. These outfits have become as symbolic of the AFROPUNK movement as those who perform and share their creative practices. I had a conversation with five of…