This season, P.A.M. and PUMA have collaborated to develop a line of clothes that blurs the distinction between streetwear and outdoor wear as part of a bigger, complex initiative called the PAM/PUMA BIO/VERSE, aimed to reestablish a connection with the ideas of community and environment. P.A.M., short for Perks and Mini, was founded in 2000…
Last Friday saw the release of the first Jordan collab with an African brand. Speaking to Nick, the Founder and Creative Director of Shelflife about the process felt a little like someone describing a fever dream. Hearing someone from the same space as you speak about the process of designing a Jordan is something that’s…
The Air Force’s propensity to connect with a broad range of people across time and geographic positioning is well documented and undeniable. With almost 2000 unique AF1 colourways in existence, the materials, construction and execution of this year’s anniversary model acknowledge the past while at the same time gently stating that there’s more to come….
Zaid Osman has become one of the front men in growing and expanding South Africa’s streetwear culture. The Capetonian entrepreneur is the co-founder of Sneaker Exchange – the largest sneaker expo in Africa. The venture was inspired by his upbringing in the United States where he was immersed in the sneaker and streetwear culture. The…
With a world still in the throes of the events that ushered us into the new decade, themes of love and calls for equality have shaped the ways in which people interact with one another and the world at large. We could all use a healthy dose of love and learn from a world framed…
The glorious, infamous ‘90s… a decade that some of us were born in and a decade that some of us were lucky enough to have truly experienced. In the world of fashion trends tend to be ciclicli so, what goes around comes back around. We’ve seen it within almost every decade belonging to the 20th…
The Mirage sneaker—which has been part of the PUMA family for close to half a century—was first introduced as a lightweight track and field shoe and then subsequently reissued as a jogging shoe in the 1990s. Launching today is their reimagined Mirage Mox; the latest addition to PUMA’s growing selection fo Futro styles — a mashup of retro sneaker…
Sometimes, shifting the shape of your reality simply takes stepping into a new pair of shoes and perspective. Experience a paradigm shift in athletic technology with PUMA’s RS-2K Internet Exploring sneaker, which brings us in-touch footwear that delves into today’s digital narratives in physical form. Reminiscent in name of ‘The Year 2000 problem’—also known as…
Lazi Mathebula, crafts hand embroidered sneaker-inspired rugs with his latest offering that considers the worlds and proclivities of both sneaker heads and art collectors alike; a meshing of two worlds offered to us in the tuft and stitch of his rugs. There is much to be celebrated with this range for people looking to freshen…
Sole DXB– now in its 8th year running -is an annual arts, streetwear and lifestyle festival. This year the festival’s interest focused in on Jamaica and the island country’s rich arts scene. The event ran from 5-7 December in Dubai’s Design District (d3). Synthesising as an all encompassing experience of film screenings, music, fashion and a…
Referencing the EQT from the 90s, adidas Originals brought back the design in January this year with innovative material and technology. As part of celebrating the re-birth of the EQT, an open invite went out to South Africans born in the ’90s to be photographed at different locations in Johannesburg. The open casting started off…
Digital space is becoming an ever expanding archive. These platforms operate as constructed mechanisms of power that begin to shape collective memory and identity. BubbleKoppe engages in this process. Founder, Justin Ronne, says “I consider myself somewhat of a curator of Air Max culture and BubbleKoppe is my museum.” A scrolling display of organic forms…
