The fashion in film during the first half of 2022 has been incredibly evocative and emotionally provocative. Not only are some of the films spellbinding but they are genuinely eccentric and they’ve taken each storytelling device: from the plot, and character to makeup and fashion, to another level. Three films that embrace this are X…
Zaid Osman has become one of the front men in growing and expanding South Africa’s streetwear culture. The Capetonian entrepreneur is the co-founder of Sneaker Exchange – the largest sneaker expo in Africa. The venture was inspired by his upbringing in the United States where he was immersed in the sneaker and streetwear culture. The…
This year’s South African Fashion Week (SAFW), yet again hosted by Mall of Africa, took place last month from 28 April – 30 April. In many ways, the Spring Summer 22 program is an exciting one, seeking out new talent in the form of the New Talent Search competition. Some of those contestants — with…
Clothing brand — VIVIERS — based in Johannesburg with an ethos of conceptualised pieces and radical fashion handlings, has launched its new MOTHERBOARD 2022 collection. A collection that proposes matrimony between technology and apparel, in an effort to (re)conceptualise going back to the source, returning to the core of our being. VIVIERS prides itself on…
I think of collaboration, community, and what moves in those spaces as another type of technique — a creative technique but also one of making and living life. Lindiwe Mngxitama, Everybody Talks Technique | a journey of states with BLK JKS’ Tshepang Ramoba and Team Sunday, 2021 If fashion had a heart, what would we call…
Fashion’s greatest night has come and gone — and in all its highs and lows — delivered exactly as it was supposed to. If The Met Gala provides regular audiences anything, it’s an opportunity to partake in the culture of fashion through critique, admiration, questioning and even a little bit of digging into the background…
Essence and trend. We have been seeing a resurgence of Y2K and CyberPunk fashion, from the most popular celebrities rocking the trends on red carpets to fashion influencers on TikTok. The aesthetic of both trends finds themselves on top fashion search results on platforms like Pinterest, Tumblr and TikTok. The arguments around the resurgence of…
The first Monday of May is here and fashion’s biggest night is upon us. Operating for 74 years now, the Met Gala is known as the “red carpet” event of the fashion world. The prestigious event’s purpose is to raise money and is for the benefit of the Metropolitan Museum of Arts Costume Institute. The…
SHEIN has recently been evaluated as twice the price point of H&M and Zara combined. In a matter of years, SHEIN has managed to become one of the biggest fast fashion brands without participating in the traditional storefront, having all its sales and purchases done exclusively online. SHEIN is an online Chinese fast fashion retailer….
The virtual stage was set – ‘Decentraland’ being the destination for the world’s first-ever fashion week in the Metaverse – an admirable feat for the world of fashion. However, the introduction of a completely virtual universe, which “technically” does have the ability to incubate one of Fashion’s most sought after weeks, has created a left-wing…
BULLDOG Gin — a gin born out of an entrepreneurial ambition to create with a difference — released a set of short films in 2021, through their Begin Bold campaign. The content chronicled entrepreneurial creatives in South Africa, including designer Wanda Lephoto. In his film, Wanda shared his experience of following his inner drive and…
Are you all about your jeans? Do you think denim is life? Denim is a huge part of the fashionculture. It has stayed on trend since the early 90’s. As a youth fashion platform, we want tounderstand what and why you wear the jean brands you wear. We want to find outeverything about how you…
