fashion - Bubblegum Club - Page 5

Relay Jeans and the power of being undefined

Relay Jeans, The Foschini Group’s (TFG) leading denim brand, is embracing individuality and the power of being undefined.  The underlying reason for this course of action and movement comes as the brand aims to demonstrate how it has changed over time, shifting from solely emphasising its utilitarian benefits to immersing itself in the local denim…

‘Identities Rebuilt’ — a Daily Paper FW22 collection

BUBBLEGUM X partner, Daily Paper, has released their season lookbook, Identities Rebuilt, coinciding with the Amsterdam based organisation’s 10-year anniversary. BUBBLEGUM X is an initiative by Bubblegum Club and The Bubblegum Foundation aimed at advancing Africa’s ever-growing cultural influence in global creative scenes. The initiative is a means of leveraging and transforming this expanding cultural and…

Bubblegum X Daily Paper introduces the top 5 finalists

Last month, BUBBLEGUM X officially launched. BUBBLEGUM X is an initiative by Bubblegum Club and The Bubblegum Foundation aimed at advancing Africa’s ever-growing cultural influence in global creative scenes. This initiative is a means of leveraging and transforming this expanding cultural and artistic influence into developing sustainable creative industries on the African continent and fostering…

Nike x Patta — The Next Wave | an opportunity for creatives

THE NEXT WAVE offers a very exciting opportunity to reap valuable industry and skill knowledge from the best in the creative fields: of fashion, music, and photography. This opportunity is set forth by Patta in partnership with Mamakashaka and Nike Shapa Soweto.  There will be a select group of passionate and talented creatives in the…

Zaid Osman: leading the pack in South African streetwear

Zaid Osman has become one of the front men in growing and expanding South Africa’s streetwear culture. The Capetonian entrepreneur is the co-founder of Sneaker Exchange – the largest sneaker expo in Africa. The venture was inspired by his upbringing in the United States where he was immersed in the sneaker and streetwear culture. The…

Namasenda is Europe’s It Pop Girl

Naomi Namasenda or Namasenda if you’re nasty. The Swedish pop singer-songwriter first burst onto the scene in 2015 with her smash hits, ‘Free’ and ‘Donut’, followed by her debut project, hot_babe_93 that was released independently back in 2017. Since then, the 28 year old established herself as an experimental pop princess that has a strong…

VIVIERS MOTHERBOARD AW/22: a mode of technological wear

Clothing brand — VIVIERS — based in Johannesburg with an ethos of conceptualised pieces and radical fashion handlings, has launched its new MOTHERBOARD 2022 collection. A collection that proposes matrimony between technology and apparel, in an effort to (re)conceptualise going back to the source, returning to the core of our being. VIVIERS prides itself on…

Does SHEIN distract from Gen Z’s fashion imagination?

SHEIN has recently been evaluated as twice the price point of H&M and Zara combined. In a matter of years, SHEIN has managed to become one of the biggest fast fashion brands without participating in the traditional storefront, having all its sales and purchases done exclusively online. SHEIN is an online Chinese fast fashion retailer….