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ASA SADAN – the newly launched luxury label using garments as a medium to channel heritage and identity

The concept of the brand came about due to a lack of representation of Islamic heritage within the South African creative landscape, particularly within fashion. The manifesto of the brand serves as an ode to previous generations’ role in dismantling systems of oppression, recalibrating systems to allow for the progress of future generations. Imran Mohamed,…

In-person SA fashion weeks are back, but why?

It goes without saying that the pandemic hit the fashion industry hard, especially with how social distancing, lockdown restrictions and cut-off supply chains affected the cornerstone of the industry: the fashion show. Fashion week globally is a billion dollar business. Designers and brands prepare for months to produce collections to be worn by the best…

What is South Africa’s Lexicon of Fashion?

“Innocence, sincerity, nostalgia, belonging, joy, desire, assurance” — These are just some of the terms Andrew Bolton, curator for the Metropolitan Museum’s Costume Institute, chose to describe what American Fashion is today. This year’s exhibition, accompanied by one of the most maligned Met Gala beige carpets in years, is ‘In America: A Lexicon of Fashion’, only…

The Premise | An introduction to the Lukhanyo Mdingi cosmology

There was a certain kind of catharsis that came with it. It became a hybrid of experiencing a sense of vulnerability that was, at times, challenging and at others, incredibly simple.  I wanted to bring this to a larger audience, and see if there are nuances within the human experience.  Lukhanyo Mdingi, 2021. Over the…

Voices of Fashion: Black couture, beauty and styles

“….I’m so excited about this show. It’s a celebration of black beauty, talent and culture that we hope will provide food for thought and give models and designers the credit they deserve.”  Janice Deul, fashion activist In June of this year, a major exhibition opened at the Centraal Museum in Utrecht, Netherlands — Voices of…

Anti-viral fabrics: dominating in the new era of fashion

The COVID-19 pandemic has put forth many challenges to several industries including high fashion. An estimation of 90% of our bodies are covered by clothes and viruses have the tendency to thrive on the surface of fabrics for longer hours increasing the exposure of humans to bacterial infection. To this issue, the fashion industry has…

Where Does Counterculture Leave Fashion Journalism in South Africa?

The 1960s initially witnessed counterculture movements erupt as movements that opposed the rifeness of racial and political injustices that were invading the Western world at the time. The movement popularised many alternate forms of identity and expression, notably the Hippie Movement, whose impact still remains progressive in modern-day society. Even if the conformity to a…