Photography by Andile Buka

Jägermeister delivers an escape from the mundane with their premier event: Enter the Woods 2019

Consider Enter the Woods a grand showcase of our latest collaborative work and partnerships, a show off of our newest JägerMusic acts and a fresh take on who we are and how we position ourselves in the industry

–        Bea Theron, Experiential Marketing Manager

On the 1st of June 2019, Jägermeister SA hosted their 5th iteration of Enter the Woods, their leading event at the Rand Club in Johannesburg asking attendees to show off their best sneaker elegance. A get together of extravagance, sensory overload was guaranteed with one of a kind activities and experiences.

Taking the evening to the next level were art exhibitions such as Ghanzi: The Metal Heart of Africa featuring the work of Lee-Roy Jason and Andre Badenhorst, a perfectly curated music line up, visual projections and complimentary mixology as well as good food. Causing quite the disruption with the Escape the Mundane campaign, the music line up included Austin Millz (USA), Jägermeister Brass Cartel collaborating with 2Lee Stark and Stephen f Kent, Muzi, Shane Eagle, Jackie Queens, Akio, Gina Jeanz, Robin Thirdfloor, Micr. Pluto and P-Kuttah.

Other features of the event included the official launch of the DEAD. x Muzi mini documentary, projection art by Inka Kendzia, an exhibition of still life art by Alix-Rose Cowie and canapes created by African Beer Emporium chef Khanya Mzongwana. Together with Jägermeister you too can escape the mundane. Follow JagermeisterSA, #ETW19 and #EnterTheWoods for event updates.

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