In a world of countless beer brands vying for attention, the most successful ones understand that their product is not just about what’s in the bottle; it’s about the stories, experiences, and emotions it evokes. Devil’s Peak, a prominent name in the craft beer industry, has taken this concept to heart with its latest campaign, “Find What You Love.” This innovative campaign showcases the creativity of beer brands in reaching a broader audience, transcending the mere consumption of alcohol and delving into the realm of personal discovery and passion.
Collaborating with BUBBLEGUMCLUB, Devil’s Peak embarked on a journey to unravel the stories of three remarkable artists: Kgomotso, Kyotic and Stacey. These artists come from diverse backgrounds and artistic disciplines, but they share a common thread—the pursuit of their passions and the relentless drive to find what they love. Through their stories, viewers are encouraged to reflect on their passions and the journeys they are yet to embark upon.
Kgomotso, a photographer and artist, reflects on his journey from self-doubt to self-expression. He shares how he amplifies the voices of everyday people, leading him toward a fulfilling career that allows him to inspire others through his work. Kgomotso’s story serves as a powerful reminder that it’s never too late to pursue one’s passions and that self-discovery is an ongoing process.
DJ and producer, Kyotic opens up about the challenges he faced in his pursuit of music. His story is a testament to resilience and the unwavering belief in one’s craft. Devil’s Peak’s “Find What You Love” campaign encourages viewers to embrace their creative ambitions, no matter how daunting they may seem.
Stacey, who has a taste for adventure. Believes in going after the extraordinary, finding what you love, and making it proudly South Africa. As a professional spinner, Stacey endeavours to show the world that Spinning, one of the fastest motorsports in the world, is change. What sets the “Find What You Love” campaign apart is its ability to resonate with a diverse audience. By speaking to different people, from all walks of life, Devil’s Peak has gone beyond the typical beer advertisement by emphasising the importance of self-expression and the pursuit of one’s passions. Devil’s Peak understands that its consumers are not defined solely by their choice of beverage; they are individuals with unique aspirations and dreams.
By collaborating with BubblegumClub and sharing the stories of Kgomotso, Kyotic, and Stacey, Devil’s Peak invites viewers to embark on their own journeys of self-discovery. It encourages them to explore their passions, take risks, and find what truly makes their hearts sing. The campaign reminds us that life is too short to settle for anything less than what we love.
In a world where advertising often prioritizes product features and consumption, Devil’s Peak’s “Find What You Love” campaign stands as a shining example of a beer brand embracing the power of storytelling to connect with a broader audience. It reminds us that beer is more than just a drink; it can be a companion on our journeys of self-discovery and personal growth. So, raise a glass to Devil’s Peak to remind us all to find what we love, both in our glasses and lives.