Few shoe brands can claim to be at the forefront of fashion culture like Vans. You can raid any closet at random and expect to see a pair of Vans because of their versatility. The shoes are effortless across all seasons and can be easily styled with any outfit. However, more than just a pair of sneakers, the Vans brand is a cultural staple.
While the Vans sneaker started as an old utilitarian sneaker, Vans have made its way to the feet of the biggest street style stars. The sneakers have simultaneously become a moment and a fashion statement. Vans were first designed and sold directly to the public by Paul Van Daren, his brother James, and Gordon C. Lee in 1966. At this point, the Authentic Vans deck shoes were born, as shoes made for skateboarders.
In 1976, as an ode to skateboarders, Vans began using its “Off The Wall” motto. This is skateboarder jargon used while doing tricks in empty swimming pools. It was also around this time that Vans realised its Vans Side-stripe and introduced the “Old Skool” design to the public.
By 1991 Vans were in high demand across the globe, and soon the shoes became well-known beyond sneakers for skateboarders. The brand and the shoes have continued to evolve through the years, eventually by the 1990s and early 2000s, Vans became the shoes to wear. No matter the outfit, jeans, dresses, shorts, Vans go with everything, and most importantly, Vans became the shoe everyone wanted to own and wear.
Throughout its long history, Vans has always stayed true to its original branding, and at the heart of the brand, are people and culture. This May, the iconic brand celebrates individuality and self-exploration with its latest campaign, This Is Off The Wall. The campaign features Vans’ most beloved ambassadors, who are on a journey to find their most authentic selves. By highlighting the unique personalities and stories of its ambassadors, Vans aims to inspire its audience to embrace their individuality and pursue their passions.
The This Is Off The Wall campaign is about more than just selling shoes; it’s about celebrating the spirit of creativity and self-expression that has been at the heart of Vans since its inception. At the core of the campaign is the idea that Vans is not just a brand, but a community of like-minded individuals who share a passion for creativity and self-expression. The campaign seeks to create a sense of belonging and camaraderie among Vans fans.
The This Is Off The Wall campaign works in conjunction with Vans’ KNU campaign, which focuses on the revamped classic Old Skool silhouette. While the KNU campaign highlights the updated design features of the Old Skool, the This Is Off The Wall campaign emphasises the personal stories and unique perspectives of the individuals who wear them.
The campaign came at the exact right time, amidst the rise of individual creators, the growth of the LGBTQIA+ community, and social media trends, This Is Off The Wall is the perfect campaign slogan to celebrate individuality and expression. A beloved shoe has found a way to become new, and will once again be at the height of street-style essentials, while still bringing a sense of nostalgia for the original Vans that we all love to wear.
The This Is Off The Wall campaign is a celebration of individuality and self-expression, two values that have been at the core of Vans since its founding. By highlighting the personal stories of its ambassadors, Vans aims to inspire its audience to embrace their own unique paths in life and find their most authentic selves. Whether you’re a skateboarder, an artist, or just someone who values creativity and self-expression, Vans is a brand that celebrates your individuality and encourages you to be true to yourself.
In a world of constant ever-changing fashion trends, there is nothing better than knowing that one can always turn to their trusty Vans. The old-school sneaker is reliable to wear whenever fashion gets too fashiony. The Brand has shown that Vans is more than just a shoe but is also an inspiration for all fashion wearers.
