Ray-Ban Reinvention on Air campaign – The Aviator - Bubblegum Club

Ray-Ban Reinvention on Air campaign – The Aviator

On the 22 February 2018, the first Ray-Ban Reinvention on Air performance and opinion platform for the future of South African music took place at Milk Bar, Keyes Avenue in Rosebank. For 4 consecutive weeks 8 artists will be celebrated over Thursdays and Fridays in conjunction with celebrating 4 of Ray-Ban’s iconic frames. The first week celebrated the Aviator.

Hosted by musician Reason, the first artists to join him in conversation and performance were 2Leestark and Langa Mavuso. In thinking about the connection between artists and Ray-Ban Reason expressed that, “Eyewear is just an accessory to some, but to us as artists it speaks a lot about who we are in a particular time or moment.” 

To catch up on the first conversation and performance at Milk Bar, have a listen to the podcast below.

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