adidas Atric footwear pack // All elements, all the time.

Made to fit in with the city explorers who live life to its fullest, Atric Pack is the brand new, four-season Originals footwear concept that is pioneering sneaker technology for all-purpose weather resistance. Never one to shy away from peeling back the city’s visual stories no matter the terrain or weather conditions, the A.F/1.3/4 collection is the next level, must-have addition to the urban warrior’s suit of armor. adidas pays homage to the urban warrior’s passion through the name of their collection which references photography terminology.

Comfort, protection and style are the three ways in which this collection is presented as offering the perfect partnership for looking at the urban wilderness through a lens.

The A.F/1.3 was inspired by the German special intelligence group named the GSG9 and the pinnacle of adidas’ Atric concept. A modern reinterpretation focused on functionality and style simultaneously, the A.F/1.3 is a flawless seasonal product. With a circular upper construction for maximized comfort the A.F/1.3 also features a weather resistant insulation package and partial coating on its upper.

Another sneaker within the Atric Pack is the A.F/1.4 sharing design lines with the high-top silhouette. It does however come in a classic yet progressive trail runner optic and height. As with the A.F/1.3 the sneaker design consists of all the same all-weather technology and details.

The launch of both of these products will be dominated by white and black sneakers, followed by an assertive outdoor-inspired colour drop.

The Atric shoot brought the spirit of the urban warrior to life, with Johannesburg CBD as the backdrop. Playing on capturing imagery that highlights the futuristic, dystopian quality of the city, characters in the shoot are styled in a way that evokes the hunt that goes into every urban adventure, whether in abandoned buildings or sitting in a precarious position to get the perfect angle for the shot. The shoot simultaneously conveys the core of the Atric Pack and imagines a future vision of Johannesburg and its subcultures.

Model: Joseph Ntahilaja

Photography & Styling: Jamal Nxedlana

Hair & Makeup: Orli Meiri

Photography Assistant: Lex Trickett

Styling Assistant: Lebogang Ramfate

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