OZWEEGO – futuristic design meets a silhouette from the archives - Bubblegum Club

OZWEEGO – futuristic design meets a silhouette from the archives

Forward-thinking design meets reimagined aesthetics with OZWEEGO – Powered by the Past. adidas Originals unearths a design from its archives to create a modern-day icon, the OZWEEGO silhouette. The OZWEEGO makes use of features from a core 90s silhouette radically reshaping the aesthetic for the modern wearer. The reimagined runner is inspired by the 1998, OZWEEGO 3, a lightweight, comfortable cushioned runner. 2019’s iteration sees the silhouette taking on a futuristic design that boasts a distinctive stay panel, defined midsole lines as well as a translucent support tube.

Adding to its accolades, OZWEEGO has signature adiPRENE technology harnessed from the adidas archives, ‘mutating adidas Originals DNA for creators today’. In the 90s it was worn with pride as a symbol of technological innovation in footwear, adiPRENE is a way of rethinking a performance of the past shaping it into ultimate comfort for today’s wearer.

Born from an ongoing search into future footwear aesthetics, OZWEEGO encapsulates the vibrance of a new generation of creators. OZWEEGO is the latest in the line of innovative adidas Originals design and acts as a celebration of the brand’s reshaping and deconstructing of its past to establish icons for tomorrow.

Artist Ketu Malesa channels past experiences in order to create a futuristic OZWEEGO interpretation in our process video:

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