Renowned for their unique fun flavours, Fanta’s three classic flavours – orange, grape and pineapple – remain fan-favourites with everyone having their go-to flavour.
But for Fanta, their classic flavours are only the beginning of their taste journey.
And starting with a flavour journey in and of itself, Fanta has collaborated with TikTok to bring #FantaTikTokExperience – an entertaining and innovative experience combining flavour, fun, and cutting-edge technology for TikTok Creators. To launch the first-of-its-kind campaign, they hosted an exclusive event at the Zeitz MOCAA with activities designed to stir your senses.
Immediately setting the tone for the futuristic experience, guests registered with Facepass to create seamless access into the event with a face scan at the entrance. Upon entry to the Zeitz MOCAA rooftop, overseeing the waterfront as the sun sets, guests meet the specially curated space offering a multi-sensory experience.
“Through our innovative collaboration with TikTok, we have delved into intriguing new facets of sensory perception,” says Zainab Mohamed, Fanta Senior Brand Director at Coca-Cola Africa. “The compelling dynamics between our senses have never been more apparent. The power of visuals and sounds may transform the taste experience – a revelation that adds a whole new layer of excitement to enjoying Fanta. With TikTok’s pulsating platform, we have been able to bring this sensory adventure to life, providing an engaging, immersive, and truly unique experience for our influencers.”
Drawing on neuroscientific research, Fanta’s limited edition flavour aimed to test if guests could sense the flavour shifting from fruity to tangy, or even bitter, based on the video they watched in the reaction booths.
With Instagram-worthy set-ups, such as a bubble installation, mimicking the sensation of the popular drink, attendees had several moments to capture the night. To further highlight the ultramodern experience, Fanta had a 360 camera and a digital ‘photo booth’ that printed Polaroid strips from digital photos taken during the night.
Ushering in a new age of technology, the #FantaTikTokExperience embraced the ever-changing present with its futuristic setting. From iridescent flashing lights to the metallic silver dress code, the #FantaTikTokExperience pushed you into a world of science fiction where every sense was stimulated by creative activities.
Further, the futuristic architecture of the venue aptly matched the theme of the night. Taking the glass lift to the sixth floor, adorned in shimmering silver accessories, to be met with a facial recognition entryway was the perfect start to the evening’s festivities.
In addition to the reaction booths, the entire evening was a treat for your senses. Following the rush to try the taste-experiment of the limited edition Fanta, guests enjoyed the music and light play that carried on late into the evening – offering a fully immersive and interactive experience that seamlessly blends technology, creativity and sensory exploration.
