adidas Originals // continuing to push the envelope with the Adventure Pack - Bubblegum Club

adidas Originals // continuing to push the envelope with the Adventure Pack

Bricks, concrete and fencing. The familiar terrain of the urban jungle. In between dilapidated buildings and speeding cars you will find the urban warrior on the hunt for his next digital visual prey. Stalking through his viewfinder, waiting for the right moment to press the button on his camera and let the shutter go in for the kill. Just another day in the metropolitan hunting ground.

Following the Atric launch, adidas Originals continues to push the envelope with the Adventure Pack. The vibrant, outdoor-inspired collection reimagines five of adidas Originals’ most iconic styles. Two new silhouettes make their way on to the scene, and they are designed to make the urban warrior’s hunt not bound to specific weather conditions. With the use of breakthrough technology, a cool visual aesthetic meets comfort and protection. This is functional streetwear at its best.

The Tubular Doom is the icon of the Tubular range and exemplifies progress. The aggressive aesthetic of the Tubular Doom sounds in a way unheard of. The NMD_XR1 in change has the most deconstructed look and modern angle from the NMD franchise. With a silhouette that has received increased collar height, this update transpired in the form of a mid sock. The next style that forms a part of the Adventure Pack is the EQT Support ADV. This second generation silhouette is a daring reinterpretation of Equipment and features a mid sock that addresses the weather resistant attitude of the pack in its entirety. The Seeulater boasts as the most fashionable and polarizing silhouette within the Adventure pack. The last style within the pack is the Forum Hi launching with a new, surprisingly high top look.

Model: Joseph Ntahilaja

Photography & Styling: Jamal Nxedlana

Hair & Makeup: Orli Meiri

Photography Assistant: Lex Trickett

Styling Assistant: Lebogang Ramfate

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